Mari Anne Vanella has over 20 years of Sales and Business Management experience including 15 years as Founder/CEO of Sales Development Firms in the Silicon Valley. 

Ms. Vanella's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International, Global Knowledge, a $500 Million IT Training and consulting firm, and most recently at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country. 

She also founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, and many others.  Ms. Vanella held a seat on the Cisco Training Advisory Council where she contributed to direction of Cisco's Training and Certification programs.  She has also been published in Certification Magazine and by the Computing Technology Industry Association.

Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network, The Direct Marketing Association (DMA) of Northern California, Sales & Marketing Executives International (SMEI), The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, and the National Association of Female Executives. 

Recently she has authored the book "42 Rules of Cold Calling Executives" which is available on Amazon.com and other retail channels.  Ms. Vanella's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.

42 Rules of Cold Calling Executives

Telesales/Lead Generation for High Tech Companies