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Rocket Fuel to Host First Virtual Summit Exclusively Dedicated to Programmatic Marketing: Momentous 2015
IBM, Marketo, DISH, and RPA, along with high-profile analysts from leading market research firms share industry insights on the changing digital marketing landscape and programmatic marketing October 22, 2021 08:00 AM Eastern Daylight Time REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, will host Momentous 2015, the first virtual summit exclusively dedicated to programmatic marketing, on Wednesday, November 11, from 10:00 a.m. – 5:00 p.m. EST. The summit will address the changing digital landscape, how we live in a moment-driven society, and how marketers can gain a strategic advantage. CMOs, senior brand and digital marketing executives, and agencies will all benefit from a day of discussion and insight as to what this new era of marketing will demand. “We are hosting Momentous 2015 to spark the conversation around the momentous shifts in our industry” Tweet this According to AdExchanger Research, the majority of marketers are managing at least 20 percent of their ad spend programmatically, but almost two-thirds plan to spend double that much on programmatic over the next 12 months. eMarketer has estimated that programmatic advertising spend will exceed $26.78 billion by 2017. This shift will be game-changing for those who move quickly. The complete agenda for Momentous 2015 will include more than 10 engaging sessions and will address topics such as: Momentous 2015 is all about programmatic marketing and the people who are leading the transition. The virtual event will feature a number of keynotes and insights from IBM, Marketo, DISH and RPA, among others. In addition, analysts from AdExchanger Research and Forrester Research will discuss the state of the market, the outlook for the future, and the trends that are taking shape in digital marketing. “We are hosting Momentous 2015 to spark the conversation around the momentous shifts in our industry,” said Rhonda Shantz, vice president of marketing at Rocket Fuel. “We live in a moment-driven society and marketing must adapt. Programmatic marketing is a key component of ‘what’s next’. Momentous has an incredible agenda of thought-provoking speakers to inform CMOs and digital marketers on new approaches to drive better performance out of their marketing.” “The next step in the evolution of digital marketing is reaching an individual with a message that is relevant to him or her,” said Melissa Parrish of AdExchanger Research. “While there is a growing consensus in the industry that programmatic approaches to marketing automation are the leading way to get there, a major roadblock remains: marketer understanding of what programmatic is and how it helps move the 1:1 marketing agenda forward.” To register for Momentous 2015 and have access to a full day of content and industry insights, visit momentous2015. To participate in the dialogue around Momentous 2015, please follow us @Rocketfuelinc and join the conversation at #momentous2015. About Rocket Fuel A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide. Contacts Rocket Fuel
Kristin Holloway, 925-324-8688
[email protected]
- Rocket Fuel Tags Randy Wootton as Chief Executive Officer (Former Salesforce.com and Microsoft Executive)
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