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Broad Coalition Led by DMA Staves Off Unwarranted Data Breach Legislation
Group Applauds Illinois Gov. Rauner’s Amendatory Veto of SB 1833 Contact: Mike Uehlein – [email protected] New York, NY, August 24, 2021 – Illinois Governor Bruce Rauner issued on Friday an amendatory veto to Senate Bill 1833, a data breach bill that, as passed by the legislature, would put data-driven marketing under a massive regulatory burden. In his veto message to the legislature, Governor Rauner suggested changes that would meet with his approval by bringing the bill in line with sensible proposals on the books in states around the country. Led by the Direct Marketing Association, Gov. Rauner’s action results from the advocacy and grassroots efforts of DMA members and a broad-based coalition of affected industries and companies that urged the governor to protect Illinois jobs threatened by this legislation. “DMA applauds Governor Rauner for sending Senate Bill 1833 back to the legislature,” said Christopher Oswald, DMA’s Vice President for Advocacy. “We believe the amendments he suggests to fix the legislation strike the right balance between providing commonsense consumer protections to Illinois data breach victims, while avoiding overregulation that threatens the Illinois economy and jobs.” In the coming weeks, the Illinois legislature will have the opportunity to act on Governor Rauner’s amendatory veto. Once the Governor’s message is read into record, the Senate will have 15 days to take action. Following Senate action on the veto, the bill will move to the House, which will have another 15 days to act. DMA and coalition members, who include Illinois state and local chambers of commerce, trade associations and nonprofit organizations, will remain active in this next stage of the legislative process. “DMA looks forward to working with its member companies and coalition partners to communicate support of the Governor’s recommended changes to the SB 1833 with Illinois legislators,” added Oswald. “The Governor’s amendments provide sensible protections to Illinoisans consistent with other state data breach notice laws around the country. This revised language to the bill will preserve data-driven marketers’ ability to innovate and effectively connect with Illinois consumers, while providing the notice and protections Illinoisans need when a breach of their personally identifiable information places them at risk of harm.” As gridlock on the federal level leads toward increased legislative activity in state governments, DMA’s leadership as the only marketing and advertising association actively monitoring and advocating in all 50 states on behalf of marketers becomes increasingly critical to the industry. In 2014, DMA led a similar coalition to defeat a California bill aimed at data brokers that would have exposed the personal information of consumers to potential fraud. About Direct Marketing Association (DMA) The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing. ###
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