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Accelerating Sales Development with CRM

Workbooks CRM | Articles > From the section: CRM
June, 2015 |

In a web enabled business environment customers are now better informed when entering the sales process – and that means an organisation needs to become far more sophisticated to close the deal. 

The sales process is still 80% science, 20% craft – and the old fashioned disciplines of sales still apply. But there are also significant opportunities to improve the end to end sales process and enable sales reps to become far more effective. 

CRM offers so much more than pipeline management - yet how many organisations are effectively exploiting the CRM to: 

  • Track the win/loss ratio – and identify why deals were lost? •
  • Determine whether marketing is providing sales with the right leads? 
  • Ensure the sales process is correct – and whether all the key decision makers are included in the sales process?
  • Inform product development and marketing activity? ?

Download this Article Here

Go here to visit Workbooks to download this article and see others of value.

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Other Topics:

  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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