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The SLMA - Managing leads to maximize sales
The SLMA - Managing leads to maximize sales
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Glen S. Petersen

Resources > From the section: Ask the Expert
September, 2014 |

Glen Petersen is an internationally known speaker, author, and consultant in the CRM industry.  He has written seven books that address the organizational issues that influence success in the use of SFA and CRM technologies and how to write a sound business case and ROI.  His latest book addresses the issue of alignment of the Marketing and Sales functions.  Glen is the Managing Partner of GSP & Associates LLC.

Books Published:

  1. High-Impact Sales Force Automation: A Strategic Perspective
  2. Customer Relationship Management Systems: ROI & Results Measurement
  3. CRM: Leadership and Alignment in a Customer Centric World
  4. CRM Best Practices: Self Assessment
  5. ROI: Building the CRM Business Case
  6. Making CRM an Operational Reality
  7. The Profit Maximization Paradox: Cracking the Marketing/Sales Alignment Code

Fee based speaker:

Yes

 

Demo DVD Available:

No

 

Sorts of speaking

Keynotes:

Yes

Assignments:

Workshops-2 hours or less

No

 

Workshops-Half Day

Yes

 

Workshops- Full Day

Yes

 

B2B

Yes

 

B2C

No

 

Competitive Performance


Office: 877-391-6821
Cell: 314-574-9716

Website: competitiveperformance.com

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Other Topics:

  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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