Certain’s Oracle Marketing AppCloud Application Allows Enterprises to Leverage Event Data Across Every Marketing Channel to Drive Greater ROI: Sales Lead Management Association

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Certain’s Oracle Marketing AppCloud Application Allows Enterprises to Leverage Event Data Across Every Marketing Channel to Drive Greater ROI

Lead Management News | About > From the section: Lead Mgmt News

April, 01, 2015 |

Advanced Integration Provides Marketers with Deeper Insights to Convert Prospects into Customers

Modern Marketing Experience (MME) 2015 April 01, 2021 08:00 AM Eastern Daylight Time

SAN FRANCISCO--(BUSINESS WIRE)--Certain Inc., the leading provider of enterprise event management solutions for marketers and event professionals, today announced Certain’s next generation Oracle Marketing AppCloud Application that provides single sign-on to Certain from the Eloqua Canvas and seamless integration into Oracle|Eloqua. Certain is the first event management app to be both fully validated on the Oracle|Eloqua framework and on the Oracle|Eloqua canvas via the cloud menu. This advanced integration into Oracle|Eloqua brings the rich attendee data from events into a cross channel marketing strategy enabling marketers to gain greater insight into prospects and customers and accelerate the buying cycle.

“We are pleased to be the event management solution for the marketing cloud and look forward to working with Oracle|Eloqua users to turn their events into revenue drivers.”

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

“We are committed to helping marketers extend and optimize their technology investments by providing the industry’s most comprehensive marketing technology ecosystem,” said John Stetic, Group Vice President of Product for Oracle Marketing Cloud. “With the addition of Certain’s new app marketers using the Oracle Marketing AppCloud will now be able to blend in-person events with what we capture from digital marketing channels to improve marketing and sales follow-up and further increase engagement, advocacy, and revenue.”

With the Certain integration users gain a deeper view of their customers by combining insights from in-person events and digital body language that already exists in Oracle|Eloqua.

Certain – Oracle|Eloqua Integration Provides:

Single sign-on to Certain directly from the Eloqua Canvas
Custom mapping of Certain profile fields to Oracle|Eloqua contact fields
Automatic Oracle|Eloqua profiler updates based on attendee data
Fully automated event based – campaigns in Oracle|Eloqua using attendee data from events
Enhanced Oracle|Eloqua contact segmentation based on Certain event data
Enriched lead nurturing and lead scoring

“Our partnership and integration with Oracle|Eloqua bridges the gap between marketing and events data and offers an unprecedented level of insight from which events and broader marketing initiatives can be improved,” said Peter Micciche, CEO, Certain. “We are pleased to be the event management solution for the marketing cloud and look forward to working with Oracle|Eloqua users to turn their events into revenue drivers.”

Certain’s event technology is being used by Oracle Marketing Cloud to manage its flagship event, Modern Marketing Experience (MME), which takes place in Las Vegas, March 31 – April 2, 2015. Certain is an Oracle App Cloud Gold Sponsor at the event and will host live demonstrations of the integration at booth 331.

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Certain: Powering Connections, Accelerating Business

Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with marketing automation and CRM systems to help move prospects through the buying cycle faster; and the Certain Event Success Hub™ includes industry partners that extend event management capabilities.

The Certain platform enables attendee management, utilizes a mobile app to simplify and speed up event registration and management, provides event branding as well as social and mobile participation, and facilitates 1-to-1 meetings that engage audiences and maximize event value for all participants. The company’s lead intelligence functionality adds event-level interactions to not only track what attendees are doing, but also understand their actual interests in order to drive more personalized lead nurturing and effective sales follow-up. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information, please visit www.certain.com.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.

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Contacts

Certain, Inc.
Michelle Schofield, 650-393-0530
Director Marketing and Partner Alliances
[email protected]

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