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Lisa Cramer
President, LeadLife Solutions Results-driving marketing, sales and operations software executive with over 25 years in start-up, medium and large scale companies. Accomplished executive adept at providing the strategic product vision to ignite growth of a software company, guiding execution through all phases including product definition and revenue generation. Dynamic leader with extensive background in technology, product marketing, product positioning, product strategy, marketing operations, sales, sales operations. Renowned marketing automation expert and marketing executive with broad experience generating revenue by defining technology to match the marketplace while building and mentoring top-flight teams to achieve business objectives
Senior Software Executive | Marketing | Marketing Technology | Sales | Operations
Specialties: Marketing Technology, Strategic Planning, SaaS Business Model, Software Product Launch, Demand Generation, Product Vision and Roadmap, M&A, Product Management, Marketing/Digital Marketing, Lead Management, CRM, Turnaround Strategy, Business Development.
Technology experience includes: Marketing Automation, Sales Execution, SaaS, CRM, Lead Management, Sales and Marketing Enablement, Analytics, Database, Repository, Cloud, Web 2.0, Legacy to Web, legacy maintenance
• SLMA “Top 50 Most Influential People”
• “Top 5 Thought Leaders”
• “Top 20 Women to Watch”
• Noted speaker and author of myriad articles on CRM, SaaS, Marketing Automation, Sales Enablement
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