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ResponseTap's Andy Crellin Named top UK Data Influencer
LONDON, February 26, 2015 /PRNewswire/ --Andy Crellin has been shortlisted by DataIQ on the "DataIQ Big Data 100" list Andy Crellin, Head of Insights at Call-based Marketing Automation company, ResponseTap, has today been named as one of the UK's top 100 data influencers. The inaugural "DataIQ Big Data 100 " includes the top 100 people setting the big-data driven business agenda in the UK today. The list, compiled by DataIQ, was selected by assessing those who have "the most influence, biggest profile, greatest responsibility, meaningful experience and ground-breaking knowledge in Big Data". On being shortlisted, Andy Crellin said, "It's fantastic to have been selected as a data influencer, and especially at such an exciting time for ResponseTap. We're currently building an enormous new data infrastructure and brand new insight products for our clients and our own business." ResponseTap has spent the last year using best in class analysis and visualisation tools, allowing its clients to obtain unprecedented insight into their marketing performance. Through a combination of predictive analytics and trends across multiple geographies and verticals, ResponseTap has worked with it's clients to help to improve marketing effectiveness. David Reed, Editor, DataIQ, explained, "The Big Data 100 represents the top slice of individuals who are leading the adoption of data and analytics in business. They represent pioneers in finding value in data, driving evidence-based decision making and transforming the way business operates. As one of these 'centurions', as we are calling them, Andy has demonstrated the leadership and innovation around data science which this list is all about honouring. We are delighted to have him as part of the cohort." The DataIQ 100 was announced on February 25th at an event, held at Kensington Roof Gardens. To find out more about DataIQ or the DataIQ 100, visit http://www.dataiq.co.uk/bigdata100/about . About ResponseTap ResponseTap Call-based Marketing Automation takes call tracking to another level and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every click. The addition of the telephone call to your online metrics lets you see the whole journey, adding valuable sales attribution back to marketing while improving the overall customer experience. Over 1,600 brands use ResponseTap - including AON, Hiscox, TUI and Today's Business.http://www.responsetap.com SOURCE ResponseTap
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