Jeff Molander: The SLMA - Managing leads to maximize sales

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Jeff Molander

Resources > From the section: Ask the Expert

September, 2014 |

Jeff Molander is the authority on improving social media marketing’s business return. He’s an accomplished entrepreneur having co-founded what is today the Google Affiliate Network and search marketing division of Publicis Groupe. Jeff is adjunct marketing professor at Loyola University’s school of business. He lectures privately to companies like Brazil’s energy company, Petrobras and public audiences across the globe.

What Jeff does

Jeff advises and motivates business owners and chief executives who want more tangible results from Web marketing. He warns business leaders that “if you’re only using social media to get attention you’re missing the real opportunity –- to generate leads and sales too.”

He’s a sought-after keynote speaker at conferences including ad:tech, the Direct Marketing Association, The National Retail Federation (Shop.org), Electronic Retailing Association and a variety of academic institutions such as the University of Chicago’s Booth School of Business. Audiences come away from his engaging presentations with clarity on how to create more profitable outcomes using a practical, familiar approach to new digital tools.

What’s different about Jeff

Jeff’s audiences and clients measure him by his ability to connect Twitter followers and Facebook friends to tangible business outcomes. He focuses on helping CEO’s and chief marketers “operationalize” Web marketing processes and re-align the goals of employees and agencies to better serve the organization. He helps businesses improve by focusing them on asking better questions of themselves.

Jeff has been helping entrepreneurs, investors, ad agencies, multi-channel retailers, educators and government agencies make better investments in digital advertising and e-commerce since 1997.

He is regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, SeekingAlpha.com, Internet Retailer Magazine, Catalog Success Magazine, DM News and is a regular columnist at Target Marketing Magazine.