ON24 APPOINTS KEN ROBINSON AS CHIEF MARKETING OFFICER: The SLMA

Home
Contact
Blog
Subscribe
Login
Join

Receive News:

Search:

Connect with us:

The SLMA - Managing leads to maximize sales

About
Join Free
Members
Lead Mgmt News
Funnel Radio
Lead Gen
Resources
Buyer's Guide
Recognition

Facebook Twitter Google+ Reddit LinkedIN Follow The SLMA

ON24 APPOINTS KEN ROBINSON AS CHIEF MARKETING OFFICER

From the section: Lead Mgmt News

February, 2015 |

Marketing executive to further accelerate growth and advance ON24’s leadership position

SAN FRANCISCO — February 24, 2015 — ON24, the global leader in webinar marketing solutions that drive demand generation and customer engagement, today announced the appointment of Ken Robinson as chief marketing officer.

Robinson is joining the ON24 executive team to further accelerate ON24’s momentum as the world’s leading webinar platform. According to industry research firm Frost & Sullivan, ON24 is the global web events market share leader. In addition, earlier this month Forrester Research recognized ON24 as a leader in “The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015.” In the report, Forrester describes ON24 as “the best pure webcasting solution.”

Robinson brings over 20 years of experience leading marketing, operations and strategic planning for companies expanding businesses across enterprise and SMB markets worldwide. Recognized for his ability to build top-performing teams focused on accelerating global growth, creating close alignment with sales, and breaking down siloes across an organization, Robinson will lead ON24 into its next phase of explosive growth as marketers increasingly leverage the sales impact and insights of webinars across the funnel.

In his role as CMO, Robinson is leading ON24’s global marketing organization, focusing on demand generation, brand positioning, corporate communications, product marketing and customer marketing strategies.

Before joining ON24, Robinson was the senior vice president of marketing at NAVEX Global, the leader in workplace ethics and compliance solutions and an ON24 client. Prior to joining NAVEX Global, he served as vice president of marketing at ELT, which merged with NAVEX Global, and vice president of marketing at Satmetrix Systems, where he was responsible for worldwide product, field and corporate marketing strategy and execution.

“I am excited to join the leadership team of a forward-looking business that is singularly focused on delivering best-in-class technology to marketers,” Robinson said. “Marketing is fast becoming a data-driven practice, and the built-in analytics and engagement capabilities that ON24’s platform provides are tailor-made to meet this need and increase marketing ROI.”

“Ken’s proven track record of leading results-driven marketing organizations complements ON24’s mission of providing webinar marketing solutions that improve our customers’ bottom lines,” stated Sharat Sharan, co-founder, president and CEO, ON24. “With Ken’s deep marketing expertise, he will further drive ON24’s success as the number-one webinar marketing platform for businesses of all sizes.”

About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.