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The SLMA - Managing leads to maximize sales
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Think of it as Lead Gen because that's what it is.
The SLMA Quarterly Lead Generation Program provides a wide program of message delivery (email, radio commercial and display advertising) to members and nonmembers alike using a variety of venues. The total exposure is 36,000 to 39,000 messages read, listened to and viewed over a 90 day + period. The net cost can be as low as $6,750 or 17.2 cents a message. This package has a retail value, if each venue is bought separately, of $9,600 *The commercials are embedded in the shows and remain for as long as the show are available on the SLMA and the Show Host sites. Some programs have 100 listeners, some 500 some 1,500 to 2,000. The listenership varies and depends on the program title, guests, preshow promotion, post show promotion and downloads over time from the show hosts, guests, iTunes and Stitcher for Adroid. Lead Generation Campaign Program-Quarterly
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