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Certain Inc. Appoints Brian Bailard as Chief Revenue Officer
Bailard to drive overall revenue strategy, and global sales and marketing alignment February 18, 2022 08:00 AM Eastern Standard Time SAN FRANCISCO--(BUSINESS WIRE)--Certain Inc., the leading provider of enterprise event management solutions for marketers and event professionals, today announced it has appointed Brian Bailard as Chief Revenue Officer (CRO). As CRO, Bailard will be responsible for driving the company’s overall revenue strategy and aligning sales and marketing to drive growth globally. “I am excited to join Certain and work with an exceptional team to help marketers and event professionals transform their business by quantifying and significantly improving the revenue generated from events” “Certain is in a unique position to address the exploding demand in the market as companies take their events to next level by integrating event data with marketing automation to accelerate the buying cycle,” said Peter Micciche, CEO, Certain. “We are excited to have Brian join the Certain team. His proven track record for driving record growth within the technology sector and his sales and marketing leadership are perfectly aligned with Certain’s immediate priorities and long-term vision.” Brian has extensive executive management experience primarily focused on high growth SaaS companies delivering solutions for innovative marketers. Before joining Certain, he held the position of CRO at MarketShare, the leader in cross-channel attribution and media mix modeling. His background also includes serving as head of global field sales at HootSuite, the leading social media management platform; head of global sales at SocialText (a collaboration platform acquired by PeopleFluent); and head of global sales at Lyris, a customer engagement platform. “I am excited to join Certain and work with an exceptional team to help marketers and event professionals transform their business by quantifying and significantly improving the revenue generated from events,” said Brian Bailard, CRO, Certain. “For the first time, technology is making it possible for events to move from being a black hole for marketers, to being fully integrated into a cross-channel marketing strategy that improves marketing and sales effectiveness.” Brian earned a Bachelor of Science degree in engineering from Stanford University and an MBA degree from the Harvard Business School. He is active on social media, primarily on Twitter and LinkedIn . About Certain: Powering Connections, Accelerating Business Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with marketing automation and CRM systems to help move prospects through the buying cycle faster; and the Certain Event Success Hub™ includes industry partners that extend event management capabilities. The Certain platform enables attendee management, utilizes a mobile app to simplify and speed up event registration and management, provides event branding as well as social and mobile participation, and facilitates 1-to-1 meetings that engage audiences and maximize event value for all participants. The company’s lead intelligence functionality adds event-level interactions to not only track what attendees are doing, but also understand their actual interests in order to drive more personalized lead nurturing and effective sales follow-up. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information, please visit www.certain.com . Contacts Certain, Inc.
Michelle Schofield, 650-393-0530
[email protected]
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