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Testimonials

From the section: About

February, 2015 |

ActiveConversion

Fred Yee, CEO of ActiveConversion commented: “ActiveConversion is proud to be a sponsor of SLMA, which represents companies that are leaders in sales lead generation and management. ActiveConversion’s leadership in sales and marketing systems for manufacturers, distributors and other industrial sectors fit well with SLMA’s goals.”

eti Sales Support

Michael Falkson, CEO of eti Sales Support, said “SLMA Radio is a terrific resource for industry leaders to engage in in-depth, interesting, and informative conversations on a range of fascinating topics. Certainly in the B2B Sales Lead Generation and Sales Lead Qualification industry there is no other such resource. I’m truly glad to support the SLMA in its focus on helping sales and marketing professionals improve what they do."

GoldMine Software

Paul Petersen, Vice President and General Manager for GoldMine said, “We have decided to join the SLMA in a new effort to foster CRM and customer success. We find the SLMA topics and information to be very practical and usable for businesses of all sizes.”

GoldMine GP and Vice President, Paul Peterson, said “This year we are excited about our SLMA sponsorship as a forum to share great best practices with prospects, customers, and partners. The internet radio adds immediacy, while a download becomes a great way for personal adoption. The interview format allows for open-ended answers, while following along with questions the listener might have asked themselves. We look forward to contributing our ideas and sharing with others as well.”

The Vanella Group

“The SLMA is one of the main organizations that focuses on effective B2B lead management and educates professionals on how they can be effective to gain the most from their marketing investments. I am 100% behind them and appreciate the work they do to really help organizations step up to an ever evolving buyer profile.” Says The Vanella Group, Inc. CEO, Mari Anne Vanella. She adds “Enterprise sales has become even more complex and competitive, shooting from the hip doesn’t work anymore and precision is needed. The SLMA is a resource professionals can count on to learn what they should be doing today.”

PointClear LLC

PointClear CEO Dan McDade said, “PointClear and SLMA share the same mission: to help companies drive revenue. We are committed to delivering highly qualified, sales-ready leads to the sales team so they can close business. SLMA is in the business of educating marketers on best practices to generate and manage sales leads for maximum profitability. I can’t think of another marketing-focused organization with which PointClear is more closely aligned.”

Full Circle Insights

Bonnie Crater, CEO of Full Circle Insights said, "I am very excited to join the Sales Lead Management Association advisory board, and look forward to helping companies optimize their sales and marketing processes. The SLMA plays a key leadership role in aligning sales and marketing, and developing new knowledge and skills among top marketers."

Applied DM Research

Frank Jamison, President of Applied DM Research said, “Sales Lead Management Association (SLMA) is a smart place for smart marketers to network to become even smarter. Jim Obermayer is a thought leader expert and author of numerous books on Sales Lead Management. I have known Jim for a number of years and he is a trusted and admired friend.”

VanillaSoft

Kevin Thornton, Executive Vice President of Sales and Marketing said, “The SLMA is a valuable platform for sales & marketing professionals. It is a content-rich resource of expert blog posts, insightful interviews and articles, and peer recognition programs, such as ‘20 Women to Watch in Sales Lead Management’ and ‘50 Most Influential People in Sales Lead Management.’ The SLMA educates and connects industry professionals, creating a positive impact on its growing global membership base.”

Workbooks CRM

Ian Moyse, Workbooks Sales Director commented: “As a Cloud CRM solution we are inherently in the business of helping customers improve their sales effectiveness and managing all aspects of leads, from creation, tracking and KPI reporting. Partnering with SLMA makes total sense as the lead membership organisation focused in this area. We are pleased to contribute thought leading content to the SLMA and welcome members to take up a free demo or trial of our service to find out why we won CRM of the Year 2014 & 2013 and are rated #1 CRM for customer satisfaction.”

Continuum

"The SLMA has been a great partner to us. They’ve helped us grow our radio show and take advantage of new content opportunities to reach our audience in new, innovative ways. Their content and advice is top-notch and we look forward to continuing our relationship with them moving forward." - Nate Teplow, Producer MSP Radio on the SLMA Live Channel.

“Breaking through to B2B buyers is tough in a super noisy world of competitive value propositions, features and benefits, pricing, and timing. The Sales Lead Management Association is an excellent resource to help the marketers responsible for demand generation learn about engaging their prospects, nurturing their customers and valuing their leads – all while helping the sales team exceed their quotas. SLMA is a key influencer in determining the common ground between sales and marketing. I am delighted to be contributing via the advisory board.” Jeanne Hopkins, Sr. VP and CMO.

Nate Teplow, host of MSP Radio, said “Congrats to the SLMA on 100,000 listeners! It’s been a fantastic experience taking part in their radio program schedule and I thank Jim and his team for all of their expertise and assistance in helping us get our own radio show started. We’ve learned a lot from them and they always produce high quality content and advice, as evidenced by 100,000 listeners!”?

Pipeliner CRM

Nikolaus Kimla, CEO of Pipeliner CRM said, “We are proud to sponsor SLMA because we share an educational mission -- to advance the field of sales lead management. We see like-minded individuals throughout the Association and are pleased to support their goals." CEO Nikolaus Kimla has been interviewed on SLMA Radio and also named as one of the Most Influential people in Sales Lead Management in 2014.

LeadMD

Justin Gray, CEO of LeadMD, said “The SLMA is an organization that perfectly aligns with LeadMD’s commitment to the transformative sales and marketing process. We’re glad to support this industry-leading organization that works to make marketing and sales professionals better at what they do.”

Spear Marketing Group

“We’re proud to be a sponsor of the Sales Lead Management Association this year,” commented Howard Sewell, the Spear Marketing Group President. “In our work with clients, we see every day how quickly the right lead management programs, processes, and technology can impact bottom line results. In a small way, we hope our sponsorship of the work that the SLMA is doing will help continue to spread the word about this important business discipline.”

Leadspace

Damon Waldron, Director of Demand Generation for Leadspace said, “The relationship with the SLMA Live has been an essential channel to establish our thought leadership in the industry and deliver real, helpful value to the listeners each week. We want to help marketing and sales professionals do their jobs better, whether it's using our platform or getting some great insights from the top thought leaders in the space. Between live listeners and podcast downloads, Leadspace Radio has reached thousands of at-work listeners from around the world.”

Validar

Validar CEO Victor Kippes said, “SLMA is a great resource for both networking and content. They definitely have a good understanding of the B2B lead management space I find their sight and service very valuable”

Direct Marketing Partners

Debra da Costa, President of Direct Marketing Partners said, “The SLMA speaks the same language that we do at DMP. It’s so important to support an organization that truly understands the marketplace – the challenges and opportunities – and one which pushes to improve the sales lead process with its never-ending changes and offerings. When Jim Obermayer speaks, we listen…intently. DMP is pleased to sponsor the Sales Lead Management Association.”

MSP Radio by Continuum

“The rate at which our audience is listening to MSPradio episodes is simply amazing,” said Nathan Teplow. “Clearly, MSPs are looking for information to help grow their business and we are delivering valuable, relevant information each week. We look forward to many more episodes with notable guests and topics."

What People Say about the 20 Women to Watch

Recognition Program

“Many women,” said Jeanne Hopkins, CMO of Continuum Managed IT Services, “are significant contributors to the revenue of their companies via their important lead generation processes, but they go unrecognized. The Sales Lead Management Association has always done an excellent job in bringing attention to the importance of sales lead generation for the growth of any organization. I encourage SLMA members to nominate the women who are doing an extraordinary job so their accomplishments to sales can be highlighted, encouraging others to follow.”

Genie Parker, COO of VanillaSoft, said "I applaud the Sales Lead Management Association for recognizing the top women in the field. A diverse workforce is essential to take a company to the next level in the 21st century. The business environment is increasingly utilizing women's talents and potential. Recognition of women's accomplishments serves as a reminder to continue that trend."

Rebecca Corliss, Director of Marketing at of HubSpot said, "It's so important to shine a spotlight on the success being driven by female leaders across sales and marketing today. These women are a source of inspiration and encouragement for everyone in the field and I love what SLMA is doing to bring attention to their fantastic accomplishments."

Jeanne Hopkins, Sr. VP and CMO of Continuum Managed Services, LLC, said “Tina Fey once said ‘You’re not in competition with other women. You’re in competition with everyone.’ That alone is one reason that being part of the Top 20 Women in Sales Lead Management is so critical to your business success. I know, from experience, that companies are proud of the nominees and being selected is one more validation that you are a revenue producer for your firm.”

“Recognizing top women in sales lead management is essential,” said Jill Konrath, author of SNAP Selling and Selling to Big Companies . “I strongly encourage everyone to submit the names of their creative, hard-working female colleagues who strive every day to increase the quantity and quality of leads coming into their companies.”

Richard Brock, CEO of SalesTalk Technologies said, “I commend all those who are nominated for this prestigious award. All of us in the industry recognize and applaud the strong leadership and vision that the SLMA Top 20 women contribute to this fast-paced and competitive industry.”

Erika Goldwater, Vice President of Marketing for ANNUITAS commented, “There are many amazing women in sales and marketing leadership today transforming the industry and the ways we view leadership. Take the time to nominate one of the colleagues that you admire and help them achieve recognition for their accomplishments. As women, we don’t acknowledge ourselves as much as we should for our achievements – SLMA helps us address this with this list.”

Trish Bertuzzi, President and Chief Strategist of The Bridge Group, Inc. said, “It is an honor to be part of the SLMA’s Women to Watch Program. It’s exciting to watch the convergence of sales and marketing strategies to form ever stronger pipelines. The women on this list lead that charge! “

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