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The SLMA - Managing leads to maximize sales
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M.H. "Mac" McIntosh

Resources > From the section: Ask the Expert
September, 2014 |

With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more high-quality B2B sales leads, turn them into sales, track and measure results, and prove a favorable return on investment. He has earned a enviable reputation for getting results for his clients.

As a B2B marketing speaker and trainer, he can show your attendees how to get better and more sales leads. With business-to-business marketing consulting, he can help you meet and exceed your sales and marketing goals.

Prior to starting Mac McIntosh, Inc. in 1990, Mac held sales and marketing management positions with manufacturing, media and marketing service companies.

In addition to consulting, he teaches University-level courses in sales, marketing, direct marketing and telemarketing. He also uses his skills to conduct seminars and workshops on the same subjects for leading corporations and associations around the world.

Mac is the publisher of Sales Lead Report™, a business-to-business marketing newsletter for business-to-business sales and marketing professionals. In addition, his articles regularly appear in major sales, marketing and business publications and numerous association newsletters.

A member of the Business Marketing Association (BMA),American Marketing Association (AMA), American Society of Training and Development (ASTD), and theNational Speakers’ Association (NSA), Mac holds the Certified Business Communicator (CBC) designation awarded by the BMA.

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Other Topics:

  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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