Company Background: Sales Lead Management Association

Sales Lead Management Association

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Company Background

From the section: About

May, 19, 2017 |

The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman.

The SLMA officially launched on October 1, 2021 and serves the Sales Lead Management community.
The company is privately held by SLMA LLC, and has a diversified business model with revenues coming from sponsors, display advertising, the SLMA Radio Program, Funnel Radio, an internet radio network, Industry Leaders Links, Blog, etc.

Education: The SLMA education is divided into the Resources Library and the treasure trove of interveiws on SLMA and CRM Radio.
There are approximately 365 articles from 75 authors on the SLMA site.
News: industry news about sales lead management is posted when to the home page.
SLMA Radio Interviews industry CEOs or CMOs each program. SLMA Radio has interviewed 450 Level Executives on 360 episodes.
Funnel Radio is an internet radio channel that hosts programs from corporations that want their own radio programs.
All internet live programs have had 180,800 listeners for 115,000 hours of content delivery.
Membership is approximately: 26% from c-level titles, 17% from marketing, 19% miscellaneous, 9% managers, 21% sales management, 1% academics, 1% agencies, 3% analysts, 3% Consultants .
Membership on January 1, 2022 totaled7950 members.
Membership in the SLMA is free.
Membership is divided between B2B, B2C and academic members.

84.5 of the SLMA membership is in the United States, 15.5 spread around the globe in 67 countries.
SLMA Linkedin is a closed membership/discussion group with 3600 members.

The SLMA sponsors the Sales Lead Management Week which will occur each October.
The SLMA publishes a blog.which had 98,800 views as of May 21, 2017.
SLMARadio which has interviewed 450 executives on 360 programs with over 91,300listeners.
Funnel Radio an internet radio channel that hosts programs such as SLMAradio, DemandGen Radio, Sales Pipeline Radio, CRM Radio, PICNIC Podcast, and Customer Marketing Radio.
Each year the SLMA sponsors an election for the 40 Most I nspiring Leaders in Business
The company also sponsors a nomination program for the 20 Women L eaders in Business as part of its effort to bring a spotlight to women in marketing management.

Michael T. Alexander Director of Client Relations PrivateTrustees,com Registered Investment Advisor Attorney - Sales Expert (626)622-8000	Steve Benson, CEO Badger Maps, Inc. BadgerMapping.com (415) 592-5909 Sales Route Planner

Larry Caretsky, CEO Commence Corporation commence.com (732) 380-9100 CRM Software	Steve Gershik President 28Marketing (650) 918-6584

Peter Gillett CEO Zuant (949)291-5988 zuant.com Public Relations	Christel K. Hall, APR CBC

Matt Heinz - President Heinz Marketing Group (877) 291-0006 heinmarketing.com	Matt Hill - President The Hill Group - Seriously Fun Training (408) 257-7828 hillgroup.com Trade Show Training

Jeanne Hopkins - EVP & CMO Ipswitch	Frank Jamieson, President Applied DM Research 415-884-9902 appplieddmresearch.com Database Management

Genie Parker COO VanillaSoft 866-763-8826 x301, [email protected]	Dan McDade President and Founder PointClear 877-582-9909 pointclear.com Lead Generation

Debbie Qaqish Chief Strategy Officer The Pedowitz Group (770) 331-4443 pedowitzgroup.com	Ruth P Stevens President eMarketing Strategy 212-679-6486 ruthstevens.com eMarketing Strategy - Author