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The Truth About Leads by Dan McDade
There aren’t many books about lead management or even lead generation. The Truth About Leads is a great read for you and everyone on your staff that is concerned about lead generation. I like his book because there aren’t many books just about leads in a simple do’s and don’ts format. As I said in the book review (in the book) it isn’t filled with self-serving tripe. It has a roadmap for improving lead generation and it makes a case for generating fewer leads. For those new to direct marketing or even veterans there is a nice review on direct marketing basics. There are eight chapters and I enjoyed it all. Andrew Gaffney, Editor of Demand Gen Report recommends this book for anyone re-thinking their pipeline approach. Rich Bohn the executive editor of SellMOreNow.com like the simple clarity of purpose for people trying to revive their lead generation process. Dan completes this anecdote-filled tome with the top-10 actions B2B execs can take today to improve revenue results. Great Book About Lead Gen, January 25, 2011
Written by prospect development expert and PointClear founder and CEO Dan McDade, there are 23 reviews of it on Amazon, it is available as a Kindle (I have both a Kindle version and hard copy).
Published January 2011. Printed in the U.S.A.
This review is from: The Truth About Leads (Paperback)
By James A. Turner "Jamie Turner" (Atlanta, GA) - See all my reviews Length: 0:18 Mins
Dan's book is a real gem. So much so that I did a short video review of it. If you're interested in generating leads for your business, you'll want to check out this book. Bravo!
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