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3 Challenges of CRM Implementation SMBs Face in 2019 Read more at https://www.business2community.com/sales-management/3-challenges-of-crm-implementation-smbs-face-in-2019-02239028
Customer Relationship Management (CRM) is an approach to manage the company’s interactions with current and potential customers. This means that b? using particular software and techniques, businesses may engage with new clients and retain existing ones. CRM systems are specific software that may b? used to store customer data and make use of it. They help employees manage client relationships, gain valuable insights into business processes, and facilitate cooperation in the team. With the predictions to reach $82 billion by 2025, CRM is considered to be the fastest-growing software market out there. Ten years ago it was a $14 billion industry for large enterprise companies or privileged businesses who were able to handle up to $20 000/year in CRM fees.CRM solutions are not just for large enterprise businesses anymore. What was once a cost-prohibitive technology has become affordable for any business, no matter the size. However, the majority of small and mid-size owners are still struggling to achieve their sales goals. Here are five reasons why it happens, even with implemented CRM. Challenge 1: Absence of mobile CRM Despite the fact that users access the majority of apps through multiple devices, CRM is thought to be desktop-only. The research conducted by Innoppl showed that 65% of sales who use CRM on their mobile devices achieved sales goals. If your company still uses a desktop-only version of CRM, check if it’s available on mobile.
Read more at https://www.business2community.com/sales-management/3-challenges-of-crm-implementation-smbs-face-in-2019-02239028
