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The Definitive Guide to Lead Nurturing

Marketo | Articles > From the section: E-Books Marketing
October, 2014 |

The Definitive Guide to Lead Nurturing

by Marketo

 

 

 

Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook – take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.

Download now, no registration required!

 

The Definitive Guide to Lead Nurturing contains:

Part 1: What is Lead Nurturing?
This vital concept is about building relationships and trust with your prospects in a way that is both consistent and relevant.

Part 2: Learn the Basics
Even if you have already implemented lead nurturing, these B2B marketing best practices can help augment your current initiatives.

Part 3: Advanced Strategies
Examine the nuances and winning strategies for those with advanced skills. Includes worksheets.

Part 4: Calculating the ROI of Lead Nurturing
Prove the ROI of lead nurturing in your own organization by comparing your results to industry standards. Includes worksheets.

 

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Other Topics:

  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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