Statistics mislead, salespeople lie, sales managers struggle, but the pipeline never lies. It is always truthful, always candid, always blunt, if you know how to read it and what it foretells about your future. In this guide for CEO’s that are trying to understand the conflicting stories from their salespeople and the one document that indicates the health of their company, the author takes the reader on a journey of what is really happening when sales are dropping and the forecast from the pipeline appears unreliable.
This PDF is thorough enough to be an eBook you will find tremendously valuable.