About Performark

Performark has served the Business to Business community since 1984 and is led by proven industry veterans in outsourced sales and marketing services.  Performark offers lead lifecycle management best practices include the following:

• The build and management of a world-class marketing database
• Defined customer profiles to better target your market
• Generation of leads that sales wants
• Nurturing processes that convert prospects to sales-ready leads
• Analytics and dashboards that point the way to increased performance

Why Performark is Different

Performark's approach, processes, and people are what set us apart.
Leveraging over 20 years of experience, we have developed a proven approach and process that drives operational alignment between Marketing and Sales; closing the chasm between Marketing's lead-generation campaigns and sales pipeline activities.   
Utilizing a Progression MetricSM methodology, we ensures mutually agreed upon success measures are tracked and achieved throughout the lifecycle of the programs we support.  Through this methodology, our customers benefit by receiving:

• An ever improving, predictable, and high-quality, pipeline of sales-ready leads
• An unmatched and measurable return on marketing dollar invested
• Continuous gain of customer knowledge

We are passionate about applying our proven methodology to deliver consistent and ever improving results for our clients. While CRM, SFA, and lead management software applications are phenomenal tools, we believe that desired results are an outcome of consistent application of a proven methodology and use of metric-driven processes.
Call us to learn how our approach and methodology to response management and lead generation can impact your bottom line.