Shortening the Sales Cycle - Perry and Williams
May 22, 2021
Shortening a company's sales cycle is a desire held by many, but accomplished by few.
Shortening a company’s sales cycle is a frequent goal espoused by the C-Level, welcomed by marketing, embraced by sales but consistently accomplished by a handful of companies.
The benefits are touted by consultants as:
- Getting a jump on competitors
- Improves cash flow (a CFO's dream)
- Reduces sales territory turn-over
- Helps sales forecast accuracy
But how to do it consistently is always the conundrum. The host on SLMA Radio is Dan Perry of the Brevet Group and his guest is a founding partner of the Brevet Group Brian Williams.
They discuss:
- The definition of an Adaptive Sales Process
- Why the sales cycle is lengthening and not getting shorter.
- The problems of the modern sales representative
- Why best performers aren’t always aware of what they do and why they do it!
About Brian Williams
Williams has 25 years’ experience integrating the worlds of strategy, marketing and sales to help companies improve their customer-facing capabilities. His projects have focused on new tools, processes, and other enablers that connect big idea strategy to sales force implementation. Brian’s obsessed with not only getting the “what” right, but also the “how” – the change and people-related aspects so critical to driving sustained business improvement.
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Why it Matters
Brian’ Williams favorite saying is: "Successful execution is all that matters."
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About the Host Dan Perry
Dan approaches helping companies grow revenue from a unique perspective – he’s done it. He’s walked a mile in your shoes and knows the pitfalls, short-cuts, and tried and true strategies to make it work. As a sales leader at some of the best run sales organizations he bridged the gap between strategy and execution to transform the selling effort and to increase productivity.
He uses this proven methodology now at the Brevet Group to combine strategic consulting, custom training and modern reinforcement to get results. His work results in quicker adoption and enablement of the new programs and processes in the sales team driving improved sales rep and manager productivity.
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Sponsor for this show:
SLMA Radio Sponsorship
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