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Sunday Musings: SalesForces's Matt Sweezey's thoughts Since Marketing Automation for Dummies

Oct 15, 2021

 Listen while you Work  

Mathew Sweezey, Author of Marketing Automation for Dummies and Principle of Marketing Insights at Salesforce is interviewed  on DemandGen Radio hosted by David Lewis. 

Mathew provides his perspectives on:

  • What has changed since the publication of his book on marketing automation in 2013
  • Mathew’s view into Automation 1.0 vs 2.0 from a technology and mindset perspective
  • Shifting your view of marketing automation as a platform to it simply being a node of “the marketing stack network”
  • Examples of other forms automation, such as Chat Bots and dynamic content, that function independently outside the marketing automation system
  • How marketing must become contextual to communicate with people when and where they are
  • The number of marketing tools high performing vs low performing companies use
  • Why there isn’t an “uber marketing system” to incorporate all the key functions marketing needs
  • Is marketing ready to take ownership of the today’s marketing infrastructure requirements 

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    DemandGen Radio is hosted by David Lewis of DemandGen International

     

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