Title:  When to Call Sales Leads

Subtitle: Time-of-Day vs. Call Sequence Approach

Published by/Authors:  Velocify

Gated:  Yes

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Length:  9 pages PPT Format

Highlights:  When should a call be returned is an important question and this research of several million calls answers the question.  I won’t spoil the answer entirely, but Velocify authors say the time of the day is less significant than other very important factors.

• Best and worst times to call is a small percentage.
• Speed to call is most important
• They tell you how to more than double the call success rate
• A call sequence approach is more practical than time of day
• Great chart on time of day by hour
• First call attempt chart says it all
• Surprises in subsequent call attempts
• How to get a lift in contact rate
• Tips on implementing the call strategy

SLMA Comments:   Everyone who places a call to prospects and customers’ needs to read this report.  The research is overwhelming in its findings and the consequences for salespeople; think revenue.  

Why It’s Important:

“The best time to call inbound leads should be determined by their priority and status, not dictated by a clock on the wall. Waiting to call all leads at the same time every day is virtually impossible and counterproductive.”

Velocify

Recommended for: 

• President
• CSO
• Sales Management
• Sales Managers
• Sales Operations Management
• Marketing Management

Download Link

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3.4 Million Lead Research = The Ultimate Contact Strategy for Inside Salespeople - White Paper Velocify

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 This review was conducted independently without the advice or consent of the publisher.    

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