A Lead to Money Approach: Why It's Important from Giles House of Callidus Cloud Apr 14, 2021 Why it’s important “A Lead to Money approach, improving the entire process rather than patching weak spots as they appear, does more than simply remedy today’s problems.” Giles House This quote appeared in Giles guest blog entry: How to Create a High Performance Sales Organization - Giles House Shares Listen to Giles here: For priceless but free membership in the Sales Lead Management Association go here.