In this series of cartoons we see the frustration of management to get salespeople to follow-up sales leads.  Advances in the application of artificial intelligence to CRM systems, Marketing Automation programs and predictive marketing applications will help to reduce the age old issue of salespeople who do not follow-up sales leads.  It will be a thing of the past.

The second cartoon isn't reality, but it's what some people in marketing think of salespeople.  

The third cartoon reinforces what every salesperson asks for, which is simply more qualified sales leads.   Research has shown time and again that when you ask a salesperson "What do you need from us?"   They reply, "Qualified Leads."  Research has also shown that qualified leads are more likely to purchase by a margin of 50% or more.

Why it's important

"Research has shown time and again that when you ask a salesperson "What do you need from us?"   They reply, "Qualified Leads."  Research has also shown that qualified leads are more likely to purchase by a margin of 50% or more."

James Obermayer

The last cartoon has to do with a lack of sales training. Regardless of the tools you provide, training is a constant need.  Never quit training.  Never, never, never ever quit sales training.  

Cartoons are by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.   
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