The Age of the Customer: Laura Ramos of Forrester on Customer Marketing Radio with Gershik

Sep 08, 2021

Customer Advocacy isn't just another trend, it is THE trend in finding company profitability. Interesting talk show interview with Laura Ramos of Forrester.

Steve Gershik interviews Laura Ramos on the inaugural episode of Customer Marketing Radio.

The program covers:

Why a lack of post customer marketing robs profits
How the power has shifted from the seller to the buyer
Why we are in a 20 year business cycle but most people don't know it

Gershik said research shows:

Only one in ten companies reach sustainable profitable growth
Profitable companies have a 2X the level of customer advocacy over competitors

Laura Ramos serves B2B Marketing Professionals. She is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry, and product marketing; demand management; and social media. She helps Forrester's B2B Marketing clients plan, build, and deliver marketing programs that combine traditional and digital approaches that lead with business issues, create thought leadership, and fuel their company's topline growth.

Her research addresses the skills, technology, process, and customer experience concerns that top B2B marketers need to understand and integrate into programs that address the ongoing evolution in buyer behavior, markets, channels, and competition.

About Funnel Radio

Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners. Available shows include: DemandGen Radio, Leadspace Radio (only as replays), MSPNow Radio, CRMRadio.today, CustomerMarketingRadio.today and Sales Pipeline Radio. The audience for Funnel Radio shows exceeds 154,000. Funnel Radio is a division of the Funnel Media Group^TM, LLC.

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