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Have you wondered where forecasts comes from? Some sales managers use the crystal ball approach. And some managers collaborate with marketing and create a forecast based on marketing's ability to create demand.
Nothing like a constant flow of qualified leads to make the pipeline fatter and salespeople happy.
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This is a pretty funny cartoon and definitely relevant. With today's technology there's not reason to forecast sales using a crystal ball. Marketers have got to take more ownership of revenue generation and forecasting while being more responsible for leads deeper into the sales pipeline. I'd suggest marketing automation technology, or revenue generation software as we call it, to help.
Posted by: Lead Nurturing Solutions | 04/18/2011 at 01:14 PM
cartoon is relevant to the above situation..
Posted by: SEO India company | 05/11/2021 at 02:53 AM