Sales Lead Management Association Mission Statement The Sales Lead Management Association (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing. We will provide information for members who want to manage their sales inquiries in a more efficient manner. The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues. The Sales Lead Management Association (SLMA) has been founded by James Obermayer, President of Sales Leakage Consulting, Inc., of Villa Park, Ca, and Mark Friedman, President of The Velos Group, Inc. of Tustin, CA. There is an unpaid board of advisors for SLMA. These Advisors serve at the discretion of SLMA Management which is James W. Obermayer who serves as Executive Director, Mark Friedman, Executive Vice President, and Susan A. Campanale, who serves as Vice President of Membership and Marketing. Advertising on the SLMA site is available through Mr. David Stoddard, who represents SLMA for advertising sales. Questions concerning the following should be directed to the appropriate person: SLMA Content: James Obermayer, [email protected] Mark Friedman, [email protected] Advertising: David Stoddard, [email protected], (319) 721-2403 Membership or Press Inquiries: Susan A. Campanale, [email protected] (714) 637-6989