The SLMA - Managing leads to maximize sales
The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman.
The SLMA officially launched on October 1, 2007 and serves the Sales Lead Management community.
The company is privately held and has a diversified business model with revenues coming from sponsors, display advertising, the SLMA Radio Program, Sponsored Webinars, Industry Leaders Links, Case Studies, and Blog. The Sales Lead Management Association is a division of Funnel Media Group, LLC.
The Sales Lead Management Advisory Committee is comprised of people who understand the discipline of sales lead management. The SLMA is looking for additional advisors from a contact center, one or more CRM Software companies and managers at companies who have risen to the challenge of managing inquiries. Members of the Advisory Board are asked for their opinions on various subjects. They must be open to hearing from people who have issues and may ask for their advice. They may contribute content to the Sales Lead Management Association web site. There will be no compensation just the occasional satisfaction of helping companies manage their inquiries in the most professional manner. Advisory Board Members are asked to serve for two years.
Our Great Sponsors
Kind words from our friends and sponsors about the work we all do together to help companies build wealth though the management of their most precious asset: sales leads!
This is an ongoing list of the most commonly asked questions.
The Sales Lead Management Association endeavors to be the voice of the expanding marketing technology field that manages prospect responses to lead generation programs by B2B and B2C companies. It is our belief that if you cannot manage sales leads you cannot manage sales.
This is a list of some of the most recent books by our board members and founders. To see our current book reviews, you may go to this section. Members may submit books for an unbiased review on our site.
Who We Are
Lead Mgmt News