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Management Tips
Management Tip: PR seldom gets the credit it deserves (05:27, 06/17)

PR can be one of your most consistent performers!
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\r\nPublic relations in its many forms, media relations, crises management, press releases, press mentions, community relations, articles, speaking, media tours, seldom gets credit for its contributions to sales. For the average company, PR can contribute as much as 22-23% of all the sales leads it creates. You have to measure all forms of marketing.

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Got a management tip you\'ve learned the hard way, send it to jim@theslma.com
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Management Tip: Beware of the salesperson who talks big in sales meetings (05:25, 06/17)

They tell you all about the really big deals they’re working on; they talk too long, fast and loud in sales meetings. There will be lots of details and name dropping. Outside of the sales meeting there is no sense of urgency. Their pipeline will be large, but conversion will be low; prospects will grow old on the pipeline. They won’t want to travel with the sales manager; lots of excuses. When they do travel with the manager the calls will be to current accounts, few prospects. They seldom ask for help. Our advice: In the long run it is better to have no breath than bad breath.

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Management Tip: Beware of the manager who competes with you. (05:25, 06/17)

You won’t get credit for what you do. You’ll resent their representation of your work as their own. Run as fast as you can from his or her as an employer.

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Send your management tips with your name to: jim@theslma.com

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Management Tip: Don’t introduce a product before it’s ready to sell (05:25, 06/17)

Never introduce a product before it’s ready to sell unless you’re the market leader, and even then think twice about it. If sales time is spent talking about a product that doesn’t exist and can’t be delivered then sales will be sacrificed on existing products that can be sold, invoiced and shipped.

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Send your management tips with your name to: jim@theslma.com
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Management Tip: Volunteer whenever a chance for leadership is presented. (02:12, 05/17)

Management Tip: Volunteering

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Whether it is for a committee, a non-profit group, a local business association, or a tough project in your company volunteering give you back more than you give. You’ll grow faster than others and build up a store of goodwill when times get tough. And they will.

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