Social Savants Drive SEO
Every brand marketer on the planet (and perhaps beyond) knows about the soaring popularity of social media. But how does social stack up in the SEO department? Can the platform impact search results?
As with most marketing-related questions, there are no easy answers to this inquiry. For instance, content that draws a certain amount of social activity will improve the odds for engagement and sharing. Indeed, these favorable responses can drive more back links into your website. They may, however, have very little impact on search result rankings. But then again, they might. It all depends.
You won’t get much help from Google+. Sure this social destination has been known to improve search results – but only in certain cases. These are very specific cases in which users are linked with Google+ and have similar interests when it comes to content. Unfortunately, Google+ is not the most popular platform for social interactions. A more productive resource for improving search rankings is your friendly content curator – one of the valiant devotees who sorts through the massive flow of web info and organizes it into a specific theme. If suitably impressed with your content, these busy bees may share it across the web. This generosity, in turn, can lead to more favorable search results for the shared info.
If you have any questions or comments about utilizing social media to build SEO for your brand, or about any other brand-related topic, feel free to send them our way.
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