Jennifer is a marketing executive and strategic thought-leader working with Enterprise clients for over 20 years. As Practice Director, Demand Process,Strategy and Principal of ANNUITAS, Jennifer drives a unique partnership with her clients; enabling not only stellar Demand Generation Strategy results, but true transformation of an organization via her extensive experience and multi-faceted coaching. Jennifer helps global clients with all aspects of a holistic Demand Process including Demand Generation, Content Marketing Strategy, Lead Management, Technology Process and Implementation, Email and Data Best Practices.
What sets Jennifer apart from others in the industry is that she acts as a change agent within an organization to ensure the strategic processes and methods developed for clients are achievable and implemented to drive transformation and achieve perpetual revenue. Clients include Underwriter Laboratories, Infor, Newell Rubbermaid,Citrix, Experian and Standard Register.
Jennifer manages the fast-growing ANNUITAS strategy team for leading enterprise clients. Jennifer received her MBA in international marketing from the University of South Carolina.
Nominee’s Achievement in the Field of Sales Lead Management:
Jennifer has lead Demand Generation Transformation recently at the some of the most recognized organizations including Underwriter Laboratories, Experian, Citrix, Standard Register and Newell Rubbermaid.
The results of her Strategy and Sales Lead Management work for clients include:
Doubled and often tripled conversion rates
Established Demand Generation Centers of Excellence
Created award-winning Content Marketing
Repeatedly exceeded revenue goals.
Most importantly, the work Jennifer helps clients with enables them to transform their organizations from a tactical to a strategic approach, building the people, process, content and technology to drive perpetual revenue after the ANNUITAS engagement ends.
Jennifer serves as the Chairman of the Cutting Horse Committee of the Houston Livestock Show and Rodeo since 2013. Jennifer is one of only three women to hold this position since the organization’s inception in 1946.
Jennifer served as Vice Chairman and in various positions in the organization since 2003. The organization has raised over $375 million in youth scholarships, research, endowments and other educational youth programs via its 30K volunteers across 120 committees during its history.
Authorship (articles or books):
Syndicated blog in B2C Community http://www.business2community.com/author/jennifer-harmel
Contributor to ANNUITAS blog http://annuitas.com/2015/01/15/analytics-that-matter/
Jennifer is nominated by Erika Goldwater