BÉRÉNICE MAGISTRETTI@BMAGISTRETTI SEPTEMBER 26, 2017 4:30 AM
See the full story here
“Salesforce might have Einstein, but if you give Einstein garbage, it will give you garbage results,” he( CEO Jon Lee) added. ProsperWorks basically wants to become the number one alternative to Salesforce, an ambition it isn’t afraid to share.
ProsperWorks, which provides a customer relationship manager (CRM) for G Suite (formerly Google Apps for Work), announced today that is has raised $53 million to take on industry giant Salesforce. Norwest Venture Partners led the round, with participation from new investor GV (formerly Google Ventures), and returning investors Industry Ventures, Next World Capital, Storm Ventures, and True Ventures.
Founded in 2013, the San Francisco-based startup focuses on helping sales managers and reps better manage their teams and workflows through integration with apps like Gmail, Google Contacts, and Google Calendar. According to ProsperWorks cofounder and CEO Jon Lee, the number one priority is to make CRM more usable.
To date, ProsperWorks has raised a total of $87 million. It plans on using the new cash to further develop its product, add more AI and machine learning capabilities, expand internationally by building new sales offices, and build a third-party application integration platform, similar to Salesforce’s AppExchange.
ProsperWorks currently has 140 employees.
VentureBeat is a media company obsessed with covering amazing technology and why it matters in our lives. From the most innovative tech and gaming companies — and the incredible people behind them — to the money fueling it all, we’re devoted to exhaustive coverage of the technology revolution. Our news, events, and research appeal to high-value technology professionals who actively participate in our programs.