Commence CRM – Helps Sales Representatives Properly Nurture Leads
Every company needs more leads. Generating new business opportunities will require your company to effectively communicate their value proposition to the right audience. Once the company has done its job it’s up to you, the sales representative to insure that the leads are properly followed up and do not fall through the cracks. One of the ways to ensure that they don’t is by taking advantage of CRM software that has been designed to address this requirement.
Commence Corporation, manufacturers of Commence CRM has taken a leadership position in this area and offers an “Automated Business Process” that ranks and color codes each new lead based on specific criteria that is built right into the CRM system. See sample criteria below.
Based on the responses to the specific questions, the system will automatically color codes the leads so that you can immediately determine what category they belong to. For example; red indicates a highly qualified lead, yellow for promising, but not fully qualified and blue for not yet qualified.
Once the leads are categorized, they can be nurtured via an automated “drip marketing” feature that allows you to automatically send letters, mailers, bulk e-mails or product information on pre- set dates and times. Here is an example. Warms leads will receive a direct mail or e-mail every 30 days highlighting new functionality, a case study in that industry, an invitation to a webinar or a call to action. The program is set up and completely automated with future dates for the action to be triggered on the established date. Cold leads for example may only get contacted every quarter. The objective here is to enable the CRM system to nurture these warm and cold leads while the sales team is laser focused on the most promising hot new opportunities. It’s an easy, efficient and effective tool that can be used by a marketing professional or the sales representatives themselves.
With Commence CRM, every lead is looked at as a potential opportunity throughout the year. Just because they are not ready to purchase today doesn’t mean they will not purchase tomorrow, but it’s imperative that you keep your product, your service and your company in front of the prospect so that they contact you when they are ready to buy. Commence CRM ensures that this is a reality for your business. To learn more see http://www.commence.com/lead-management/