Acquisition enhances Azalead for the new way of B2B marketing.
New York and Paris – August 29, 2017 – Azalead, the international technology leader in account-based marketing, announced today the acquisition of Freya News AB, a privately held account-based marketing service provider based in Stockholm, Sweden. Freya News strengthens Azalead’s comprehensive solution and expands its reach internationally.
“Both of our companies share a common mission to transform B2B marketing. After successfully partnering over the last year, we are delighted to integrate Freya into Azalead,” said Nick Heys, Founder and CEO of Azalead.
Azalead offers a unique platform for account-based website personalization, advertising, analytics and sales enablement. The Azalead solution helps companies educate buying committees early in the buying cycle and build a memorable buying experience. Both Azalead and Freya News have established a particularly strong presence in the manufacturing sector.
“With the growth of anonymous B2B buying committees, companies must re-define their marketing and sales strategies. We’re excited to join Azalead and look forward to helping our clients build more successful ABM programs,” said Johan Sundstrand, Freya News CEO and co-founder.
Azalead is the international SaaS leader for account-based marketing (ABM). The company provides a complete solution to capture anonymous buyer activity and execute personalized account-based marketing, advertising and sales strategies. Discover more at www.azalead.com and follow us on Twitter at @AzaleadABM
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