The Vanella Group, Inc. is the premier provider of High Quality, High Touch Telesales/Lead Generation services for High Tech Companies. Our opportunity-based Telesales 2.0™ methodology achieves unmatched results while also bringing best-practices in technology and execution to the entire lead generation process. Those two elements combined meet the highest possible levels of performance on lead generation programs. Now entering our 9th year, we have been providing best-in-class Telesales and Lead Generation solutions exclusively for the High Tech industry with proven results.
Areas of Expertise
The Vanella Group, Inc. is focused exclusively on Telesales for enterprise technology solutions | services. As your partner, we bring in-depth industry knowledge and stay at the leading edge of current and emerging technologies. We understand the impact of changing business requirements which allows us to effectively position your offer. Below is a sample of the technologies we have delivered successful programs for.
Data Center Technology and Optimization
Network Infrastructure (WAN)
Asset and Portfolio Management
CRM | SRM
Electronic Payment Software
PDM and PLM
Supply Chain Management
Business Performance Management
Enterprise Application Integration/EAI
Satellite | Wireless Technology
Disaster Recovery/ Business Continuity
Portal | Composite Applications
Remote Access Solutions
Business Process Management
eProcurement and eCommerce
eLearning and IT Training
Strategic Workforce Management
Document & Knowledge Management
Application Lifecycle Management
Collaboration Software Solutions
Service Oriented Architecture (SOA)
Back Office Integration
Federal Government Programs
Channel Partner Sales Programs
Mari Anne Vanella has over 20 years of Sales and Business Management experience including 15 years as Founder/CEO of Sales Development Firms in the Silicon Valley.
Ms. Vanella's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International, Global Knowledge, a $500 Million IT Training and consulting firm, and most recently at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country.
She also founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, and many others. Ms. Vanella held a seat on the Cisco Training Advisory Council where she contributed to direction of Cisco's Training and Certification programs. She has also been published in Certification Magazine and by the Computing Technology Industry Association.
Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network, The Direct Marketing Association (DMA) of Northern California, Sales & Marketing Executives International (SMEI), The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, and the National Association of Female Executives.
Recently she has authored the book "42 Rules of Cold Calling Executives" which is available on Amazon.com and other retail channels. Ms. Vanella's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.