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The Vanella Group, Inc.

The Vanella Group, Inc. is the premier provider of High Quality, High Touch Telesales/Lead Generation services for High Tech Companies.  Our opportunity-based Telesales 2.0 methodology achieves unmatched results while also bringing best-practices in technology and execution to the entire lead generation process. Those two elements combined meet the highest possible levels of performance on lead generation programs.   Now entering our 9th year, we have been providing best-in-class Telesales and Lead Generation solutions exclusively for the High Tech industry with proven results.


Areas of Expertise

The Vanella Group, Inc. is focused exclusively on Telesales for enterprise technology solutions | services.  As your partner, we bring in-depth industry knowledge and stay at the leading edge of current and emerging technologies.  We understand the impact of changing business requirements which allows us to effectively position your offer. Below is a sample of the technologies we have delivered successful programs for.

  • Saas
  • Data Center Technology and Optimization
  • Virtualization
  • Network Infrastructure (WAN)
  • VOIP
  • Business Intelligence
  • Asset and Portfolio Management
  • CRM | SRM
  • Electronic Payment Software
  • Content Management
  • PDM and PLM
  • Supply Chain Management
  • Sourcing Solutions
  • Advanced Analytics
  • Business Performance Management
  • Enterprise Application Integration/EAI
  • Satellite | Wireless Technology
  • Disaster Recovery/ Business Continuity
  • eBusiness Solutions
  • Compliance Solutions
  • Storage
  • Mobility Solutions
  • Disaster Recovery
  • Portal | Composite Applications
  • Identity Management
  • Remote Access Solutions
  • Business Process Management
  • eProcurement and eCommerce
  • eLearning and IT Training
  • Strategic Workforce Management
  • Document & Knowledge Management
  • Data Governance
  • Application Lifecycle Management
  • Collaboration Software Solutions
  • Service Oriented Architecture (SOA)
  • Back Office Integration
  • Federal Government Programs
  • VAR's
  • Channel Partner Sales Programs
  • ISV Programs
  • ERP Solutions


Mari Anne Vanella has over 20 years of Sales and Business Management experience including 15 years as Founder/CEO of Sales Development Firms in the Silicon Valley. 

Ms. Vanella's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International, Global Knowledge, a $500 Million IT Training and consulting firm, and most recently at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country. 

She also founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, and many others.  Ms. Vanella held a seat on the Cisco Training Advisory Council where she contributed to direction of Cisco's Training and Certification programs.  She has also been published in Certification Magazine and by the Computing Technology Industry Association.

Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network, The Direct Marketing Association (DMA) of Northern California, Sales & Marketing Executives International (SMEI), The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, and the National Association of Female Executives. 

Recently she has authored the book "42 Rules of Cold Calling Executives" which is available on and other retail channels.  Ms. Vanella's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.


Insights Into Cold Calling by The Vanella Group

learn more about The Vanella Group

The Vanella Group, Inc
2059 Camden Ave #248
San Jose, CA  95124


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