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Sandler Training


Will Crist is a member of Sandler Training, an international training and consulting organization with more than 225 training centers throughout the world. For almost 10 years, he has been a trainer and business consultant in management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States. Will’s consulting and training experience encompasses a wide range of sales and management topics designed to increase the productivity and efficiency of his clients. Participants and clients often describe his creative enthusiasm, problem solving and curriculum design as particular strengths.

Domestic and international clients include: Cap Gemini, Cap Gemini Consulting, Coca Cola, Lenovo, KPMG, LCA, Texas Instruments, Bank of America, Sovereign Bank, Essilor of America, Inc., Daimler Chrysler, Zeiss Optical, Minolta Business Solutions, Comsys, Allied Modular Building Systems, Village Nurseries, GE, and many more.

His company’s training is based on the concept of reinforcement over time. Since real change occurs incrementally, reinforcement keeps tactics and strategies before the client, continually strengthening new behaviors, habits and beliefs. Through an unequalled network of 500 Sandler trainers in the U.S., Canada and 23 other countries, Sandler solutions range from single-site companies with a few professionals to global enterprises with thousands of professionals serving different geographic and business vertical markets.

It is not unusual for companies or sales people who work with us to see a 30% increase in topline sales in the first 12 months of the engagement. Normally companies obtain a two to three times return on their investment in profits with Sandler in the first 12 to 18 months. The Sandler System is difficult, expensive and definitely not for everyone.

Will Crist is an associate at the Sandler Training center in Irvine. He is an expert in sales force development. He has worked on sales projects with Fox Home Entertainment, Samsonite, Brooks-Rx, the American subsidiary of the Jean Couteau Group, Canada's largest drugstore company, and Naviant, an Internet software company. He continues to work with Southern California companies like thinkASG, C2 Reprographics, Dempsey Bluevar, WinDor, Care Credit (GE), and Sonnet Technologies.

He helps them build their sales teams, improve the sales management, create accountability systems and focus on growing sales revenue. He says: "The Sandler Selling System® is the only sales training system that consistently deals with attitudes, techniques and behaviors. This combined with regular reinforcement training gives the Sandler students the greatest opportunity to improve their selling skills. Classes, coaching and tracking behavior provide the necessary supports for successful growth and development."

Will talks about the importance of watching what people do rather than listening to what they say. Planning horizons change and require shorter sales development time. When the order-takers run out of orders, sales people start selling. Through SSI, Crist works with CEOs / Presidents / Owners to develop the sales force with a particular emphasis on the sales management process. Since successful sales managers and successful sales people have different skill sets, both need to develop their attitudes, beliefs and behaviors to maximize the momentum of the sales force. Will and his wife, Mary, live in Laguna Beach, CA. He has degrees from Texas Christian University, the Episcopal Theological School and the University of Massachusetts. He is active in the Episcopal Church and local Interfaith activities. He regularly speaks to groups about communication, selling, management, problem-solving and ways people can take greater responsibility for working with other people.


Primary areas of expertise:

Sales Lead Management

How do you want to be contacted: e-mail
Do you have References and Testimonials? Yes
Do you take international assignments outside the US, Canada and Mexico? Yes

Sandler Training

Sandler Training
280 Cliff Drive, #3
Laguna Beach, CA 92651






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