|Formed in 1996, by James Obermayer serves the needs of corporations in the business to business market place,.
Leakage is defined as preventable breakdowns and points of friction
that contribute to unnecessary sales losses. Sales
the many "leaks" which hurt sales productivity, reduce marketing
effectiveness and waste the three most valuable resources a company
has: time, money, and people.
some cases Obermayer has performed Sales Lead Management Audits to
ensure that sales inquiries are being properly managed. It is not
unusual for Obermayer to find thousands of inquiries that are lost and
not accounted for or followed up plus breakdowns in the CRM lead
Obermayer has been called upon to perform Sales
Leakage analysis and
related services for companies in the following fields:
addition, Obermayer has helped companies create Sales Lead Generation
Plans (also known as tactical marketing plans) in a workshop
environment in only three days.
to founding Sales Leakage Consulting, Inc., Obermayer served in
various corporate positions as VP of Sales and Marketing, VP and
Operations Manager, Director of Marketing, and Marketing
2007 Obermayer founded the Sales Lead Management Association, a virtual association
with the primary mission of helping companies become more successful
in the critical business process of Managing Sales Leads. Everyone
can become a member by registering and gaining access to the content
on the site.
When you join, there will be no meetings or dues, only access to
information and to a panel of experts who can help you solve difficult
Sales Lead Management issues you are facing. The
SLMA will provide best practices for marketing and sales management so
that the marketing dollars put at risk have a predictable rate of
return. Combined with helping companies develop best-in-class Sales
Lead Management processes and procedures, as well as implementing best
practices in the use of Sales Force Automation (SFA) and Customer
Relationship Management (CRM) software, we believe that those
companies that refine their systems will experience both a competitive
advantage and more predictable revenues.
About Sales Leakage Consulting
James W. Obermayer is a
principal in Sales Leakage Consulting, Inc, an Orange County, California
based sales and marketing strategy consulting firm and a principal of Cerius Consulting. He specializes in helping small to medium-size
companies identify sales and marketing leakage issues that stifle sales
growth and waste valuable marketing dollars. Aside from consulting, his
career has been equally divided between sales and marketing positions in
Jim has served as Vice
President, Worldwide Sales at an enterprise software company (Stac) an
internet services company (Internet Products), Senior Vice President for
two industry-leading inquiry management firms (IHS and AdTrack
Corporation), and Vice President of Marketing for a medical device
manufacturer (Brentwood Medical Products). He has also been Vice President
of Sales and Marketing for a direct marketing agency (Kern Direct).
In addition, Obermayer is the
author of "Managing Sales Leads, Turning Cold Prospects into Hot
Customers" and "Sales & Marketing 365". He is also co-author
of "Managing Sales Leads, How to Turn Every Prospect into a Customer" (over 12,500 copies sold). In addition, he has written more than 80
articles on sales and marketing management. He is a frequent speaker at
conferences and training seminars for such organizations as the Direct
Marketing Association and the American Marketing Association to corporate
A detailed biography is available upon request. Call Susan
Campanale: (714) 998 1737 or email firstname.lastname@example.org
Obermayer is also the CEO of
the Sales Lead Management Association. www.salesleadmgmtassn.com. Founded in 2007, the virtual association was formed to deliver news and
information that discusses the value of properly managing sales inquiries.
Obermayer can be reached at email@example.com.