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Sales Lead Management Association Declares October 9-15, 2011 To be Sales Lead Management Week

Association Encourages Industry to Go Beyond Lead Capture

LOS ANGELES, CA - - April 28, 2011- - James W. Obermayer, executive director of the Sales Lead Management Association (SLMA), today designated the week of October 9-15, 2011 as the fourth annual Sales Lead Management Week.  Obermayer stated “Business growth is driven by sales lead generation and management.  The official recognition of Sales Lead Management Week is an opportunity for B2B and B2C sales and marketing professionals to stand up and prove how they create wealth for their companies.  The majority of lead generation results are left fallow because the leads obtained aren’t managed;   they’re data based, but that’s typically where it ends for 75% of leads generated.”

SLMA Challenges Corporations
Ron Goodman, SLMA’s VP of business development, said, “Traditionally, this has been a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries on the importance of lead follow-up and lead generation ROI reporting.  This year SLMA will host a webinar series to spotlight best practices.”

Support for Sales Lead Management Week
“The web and social media continue to change how customers interact with businesses,” said Phil Fernandez, president and CEO of Marketo.  “Corporations must continually test and embrace new approaches to interact with and understand prospects long before they are ready to buy.  Marketo’s Revenue Performance Management software is built to help businesses build more revenue, faster.  The SLMA provides valuable thought leadership, and Sales Lead Management Week is a great opportunity to learn new best practices.” 

Ken Murray, president of VanillaSoft, added, "We’re pleased that SLMA places a focus on lead management not only during Sales Lead Management Week but throughout the year.  As a company focused on lead management for inside sales teams, we’re delighted to be a part of the SMLA and we encourage others to take advantage of their resources."  

About the Sales Lead Management Association 
Founded in 2007, SLMA serves members of the worldwide sales lead management community. The association has a diversified business model with revenues coming from sponsors, display advertising, SLMA radio, sponsored webinars, newsletter advertising, industry links, a speakers’ directory, case studies, a blog, etc.  Membership is free.

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