twitter linkedinblog-rssSLMA RadioSLMA YouTube
Bookmark and Share contact ussubscribelinkspodcastslogin


Sponsor Spotlight:

interlinkONE

Innovative Marketing Solutions

interlinkONE delivers an online integrated marketing solution to companies that want to build, manage, execute and measure all aspects of their marketing efforts in one solution.

The solution streamlines operations and reduces cost by unifying all marketing communications and initiatives. It brings together the people and processes involved to ensure a consistent message is delivered across all outbound and inbound marketing messages. The integrated marketing software solution provides a holistic view of your marketing efforts.
Read more >

The Kern Organization

Results drive us. See how we roll.

For marketers who need to acquire more customers in a highly efficient manner, The Kern Organization is the ideal Direct Marketing partner. Sophisticated, effective, and energetic, we have a long history of creating and implementing B-to-C and B-to-B, customer acquisition campaigns that produce results immediately and while supporting the brand promise. As a turn-key supplier of creative DM solutions, we get our clients to market quickly; slashing cost-per-sale, building sales pipelines in record time, and pleasantly surprising marketing executives who previously had to settle for lower levels of results.
Read more >

 

eti Sales Support

Business Sales Lead Generation and Client Retention Services

Whether you're just beginning to grow your business or have to manage a national or global expanding business, eti Sales Support has the services, resources and experience to meet your needs!

Our Mission:
  • Provide high-quality, responsive, global business-to-business sales support services that build a growing pipeline of sales opportunities and increases sales for our clients;
  • Provide leading-edge, real-time reporting & analytics that offer our clients optimum control and accountability to maximize return on marketing investments.
  • Provide highly effective leadership and support for the integration of sales and marketing efforts; and
  • Grow Sales through Maximizing sales productivity.
Read more >

 

SLMA Group on Linkedin

 

Hey - I want my news in this cool newsletter!

Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to content@salesleadmgmtassn.com.

SLMA Radio, Pushy Blog and News Junkies:

Subscribe Here
3 Ways

Sales Lead Management Association SLMA Logo
Advertise on the Sales Lead Management AssociationSM
Web Site!
Reach potential customers
Promote your products & services
Feature your company here!

SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

Sales Lead Management Newsletter:
March 2012

The best thing about sorting leads by hand is that we don't have to waste time seeing customers, eh Bob? link to HubSpot learn more about cartoonist Stu Heineike cartoons


SLMA ARTICLES

Remember, SLMA membership is free.

"It's always ' Marcia, Marcia, Marcia!'"
Sometimes we have our own news:

 

Sales Lead Management Association Offers Software Reviews

The SLMA announced that the organization has partnered with Software Advice Inc., of Austin, Texas to offer SLMA members and visitors access to free customer marketing and management software reviews. Full story here >>

These software reviews include the top 10 recommended CRM systems, and system subsets such as:

Sales Lead Management Association Announces Winners for 2012's "20 Women to Watch in Sales Lead Management"

The results are in for the "20 Women to Watch in Sales Lead Management" leadership program for 2012.  SLMA CEO Jim Obermayer said, "The SLMA 20 Women to Watch guide, inspire, teach, and lead; they are creators of wealth." Susan Campanale, SLMA's VP, said, "We take great pleasure in recognizing the leadership of those nominated.  The winners were chosen by five judges; three women and two men.  The list of the 20 most influential women in Sales Lead Management, and their photos, appear on the SLMA site.

In alphabetical order, the winners are:

Lisa Arthur, Aprimo, Inc.   Trish Bertuzzi, The Bridge Group, Inc.
Karla Blalock, PointClear, LLC   Lisa J. Cramer, LeadLife Solutions
Christine Crandell, NBS Consulting Group   Robyn Davis, When I Need Help (WINH)
Kristin Hambelton, Neolane, Inc.   Jennifer Horton, Eloqua, Inc.
Diane Mayer, CodeBaby   Nancy Nardin, Smart Selling Tools
Maria Pergolino, Marketo, Inc.   Lori Richardson, Score More Sales
Jill Rowley, Eloqua, Inc.   Anneke Seley, Phone Works, LLC
Tonya Signa, Signature Marketing Services   Ruth P. Stevens, eMarketing Strategy
Tonnia Strand, Business to Business Marketing   Pelin Wood Thorogood, Schulman + Thorogood Group
Jenny Vance, LeadJen, LLC   Mari Anne Vanella, The Vanella Group, Inc.

Please send an email or place a call to these outstanding leaders and contributors to the discipline of sales lead management. 

Sponsors: This program is sponsored by the generous support of PointClear, HubSpot , Event Technologies, and Marketo

Read more here >>

 

The Sales Lead Management Association Declares October 14-20, 2012 as Sales Lead Management Week

Association Encourages Industry to "Measure what you manage"
James W. Obermayer, executive director of the Sales Lead Management Association (SLMA), today designated the week of October 14-20, 2012 as the fifth annual Sales Lead Management Week.  Obermayer stated "Businesses that manage sales leads sell more than those who don't, or those who do it poorly.  Sales Lead Management Week is a fundamental acknowledgment of how aggressive, successful businesses measure marketing spending, which typically ranges between 2-20% of annual company revenue in most B2B and B2C  companies."

Read the full story here

 

INDUSTRY NEWS HEADLINES:

RECENT SLMA RADIO GUESTS:

April 26: April 19: April 12: April 5:
Matthew Rosehaft
Matthew Rosenhaft
Social Gastronomy
Steve Gershik
Steve Gershik, VP Marketing
Sirius Decisions

Laura McGuire
Laura McGuire, CEO
Saligent
Ken Thoreson
Ken Thoreson
Acument Management
Listen here > Listen here > Listen here > Listen here >

 

 

RECENT BLOG POSTS:

20 Women to Watch nominations closed Did a qualified lead pass this way? Finding qualified leads isn't always easy!
Don't cut corners If only the mediocre are always at their best*, who are "the mediocre?"
Women Sabotaging SEO Humor: Choosing the right search terms can be crucial!
Photo of Nick Hedges Pessimism and Optimism in Leads360-2012 Report from CEO Nick Hedges
Smart Telesales for Technology Companies - learn more about The Vanella Group
Leadmaster - learn more.
Take Control of your Trade Show Follow Up with Event Technologies. Learn more here.
Vanilla Soft - Lead Management for Inside Sales Teams - Try us free.  The power of simplicity.
PointClear - Developing Prospects. Driving Revenue.
Towne Allpoints
Marketo: Sales Playbook Essentials - download now
HubSpot: all-in-one inbound marketing software
Bill Goldsmith Productions

SUBSCRIBE TO THE SLMA BLOG:

Delivered by FeedBurner