twitter linkedin blog-rssSLMA RadioSLMA YouTubepinterest Bookmark and Share
contact ussubscribelinkspodcasts

In this issue:


Virtual Summit April 3 1pm EDT
FREE through Demand Metric

It's Time CEOs Held Sales Managers Accountable

Would you like your own internet radio program? Learn More:

Recently on SLMA Radio



Sponsor Spotlight:

Sales Benchmark Index

Get what you want.
Choose YOUR role.

You have growth goals. If you're going to achieve them you must "make the number." You're in the right place. SBI (Sales Benchmark Index) is a company that deals in facts. We're laser-focused on providing services to help you master the sales and marketing processes which will accelerate your revenue growth. We don't just write. Or train. Or give speeches. We execute projects and deal in monthly, quarterly and annual revenues - just like you do. | Read more >


Integrate all of your lead generation channels.

SalesFUSION Dialogs...Capture your leads SalesFUSION's Dialog product is a module in our Marketing Automation Platform that provides for the creation and management of a variety of lead capture vehicles including landing pages, event registrations, surveys, online forms, lead profile forms and social publishing tools. Powerful enough to support robust online campaigns, yet easy enough for those with basic email design skills to master quickly, Dialogs will open up new avenues for you to create compelling campaign destinations.| Read more >



Join the SLMA Group on Linkedin


SLMA Radio, Pushy Blog and News Junkies:

Subscribe Here
3 Ways


Hey - I want my news in this cool newsletter!

Submit Articles to SLMA

SLMA accepts original articles on the subject of inquiry management (including CRM), marketing automation, fulfillment, telemarketing, inquiry nurturing, etc. We will also publish articles that have been previously published if the author submits proof that he or she has permission from the magazine, newsletter (print or on-line) or book publisher to reprint the material. Please submit content to

Sales Lead Management Association SLMA Logo
Advertise on the Sales Lead Management AssociationSM
Web Site!
Reach potential customers
Promote your products & services
Feature your company here!

SLMA Group on

The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

20 Women to Watch 2014

Meet those selected as the 20 Women to Watch in Sales Lead Management.

CEO James W. Obermayer said, "The 20 women to watch in sales lead management create wealth for their employers and the companies they lead, and we are pleased to spotlight their accomplishments."

Ron Goodman, SLMA's VP of Business Development said, "We take pleasure in recognizing the leadership of those nominated and those that were chosen by a panel of judges. The 20 Women to Watch in Sales Lead Management, and their photos, appear on the SLMA site."

SLMA members nominated 41 women leaders in the field of sales lead management; from those nominated, 20 were selected. Nominees were judged on their contributions to sales lead management, marketing and sales activities. Additional qualifications, such as board positions, and authorships, were taken into account. The judges were:

Susan Fantle The Copy Works
Ruth P. Stevens eMarketing Strategy
Victor Kippes Validar

Read the list here >


Can I see a show of hands, all those in favor of more qualified leads say, AYE!



It's Time CEOs Held Sales Managers Accountable

sales funnelIt is time to take the gloves off and focus on the national tragedy that has plagued B2B sales for 50 years. The tragedy and failure lies squarely at the doorstep of sales managers that are given inquiries and leads and do not make it a policy that their sales people follow them up.

It is a tragedy for the sales manager that is too stubborn or unwitting to know when he or she has been given a gift for making quota; tragedy for the salespeople who are not led and taught and convinced that their future lies in the leads given to them by marketing; tragedy for the stock holders that suffer as 2-20% of every revenue dollar is spent on marketing and 90% of that is wasted.

Full post >


Would You Like Your Own Internet Radio Program?
SLMA Launches Radio Channel for Marketing and Sales Programs

SLMALIVEInternet radio is great, because while others think eyeballs are good, we think ears are better. Ears on internet radio listen for 20-30 minutes at a time. These aren't clicks, these are people who want to listen to interviews, experts, commentators, tips and tricks, humor and stories; this is live (and yes replayed) internet radio programming. And you, your company, your products and your story can be on internet radio for pennies per listener hour.

Internet radio is increasingly a popular source for information. And now, after more than three years, and 175 programs and interviews (with 275 C-level executives) which brought 40,000 hours of programming to listeners, the Sales Lead Management Association is expanding from its own radio show and launching its internet radio channel, SLMALive.

The SLMALive Channel will initially have eight, 30-minute program slots every Thursday. Eventually, we will expand into a second and third day of programming. The thought behind the channel is to deliver continuous hours of programming for listeners, though their computers, tablets, and even smartphones, while they work or on the go, or from their iTunes subscription. I am listening to an episode right now as I write this (The Eight Pillars of Demand Generation for Revenue Acceleration).

SLMALive programs will focus on marketing and sales solutions for B2B and B2C C-level listeners, as well as others employed in marketing and sales roles.
Internet Radio:

  • Is easier to produce than a webinar and hugely less expensive.
  • Presents the host's expertise and knowledge in a more friendly, less threatening manner.
  • Is more convenient and easier than an internet televised program or seminars.
  • Is social media sensitive.
  • Delivers "ears" for hours at a time for pennies per listener, not dollars for click and a 30-second visit to your website.
  • Is heard again and again, as 'episodes,' at the listener's convenience.

Suggested Program Content: 

  • Interviews with your clients or customers
  • "How to" subjects
  • Stories and topical discussions
  • Case studies
  • Discussions with guests about industry subjects
  • Product reviews
  • Rants
  • Product introductions
  • Your company news
  • Employee news
  • Training
  • Testimonial interviews

Want to know more
Go here or listen now to YouTube HOA (Hangout on Air) between Susan Finch and Jim Obermayer about the benefits of and excitement around internet radio from SLMALive. Or contact SLMA's VP of Business Development, our own internet radio expert, Ron Goodman T. 510.471.3874.




Is Branding Dead in a Digital World?
Bart Young of the Young Group Tells All.



March 19: March 11: March 3: February 24:
Linda Zimmer

Crisis Communications: Flight or Fight plan with Linda Zimmer

A crisis communications plan is critical for all businesses. When you are in crisis is too late. Join me as we hear from Marketing Communications Expert, +Linda Zimmer . Linda is person to follow, know and learn from. She can be found EVERYWHERE that is digital and is called upon from companies and institutions around the world for guidance, planning and education
Wade Perry, Managing Broker Coldwell Banker Devonshire

The Eight Pillars of Demand Generation for Revenue Acceleration

SLMA Radio Host Jim Obermayer interviews agency founder, president and author Russell Kern about is his up-coming book, The Eight Pillars of Demand Generation for Revenue Acceleration. In this interview Russell tackles the reasons for developing the Eight Pillars of demand generation and revenue acceleration.
Aaron Ross

Create Predictable, Scalable Sales Revenue

Host Jim Obermayer interviews Aaron Ross, best-selling author of Predictable Revenue. Ross reaches back into his experience at to share a method he has created to allow any company to create predictable revenue.

RevTalks 2014

CMO Salaries and Integrated Marketing Summit Review

Host Jim Obermayer discusses with Paul Roberts of OC Talk Radio, about the compensation programs for CMOs. interviews from the Integrated Market Summit Conference in San Diego. Shawn Ellridge, Shawn Flaherty of ITX Corporation, Mac McIntosh from Acquire B2B, Jennifer Allen from Victor Marketing, and Julie Newmark from Outward Media Inc.
Watch here > Listen here > Listen here > Listen here >


Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.

Guests get embed code to promote their show after airing, pre-show promotion links, and show promotion across all social media venues.


Vanilla Soft - Lead Management for Inside Sales Teams - Try us free.  The power of simplicity.
Lead Management and Lead Distribution from ClickPoint Software
Software Reviews
Link to inside sales
Leadmaster - learn more.
Rain Group. Learn more here.
Smart Telesales for Technology Companies - learn more about The Vanella Group
PointClear - Developing Prospects. Driving Revenue.
SmartLead by AdTrack full service lead management, sales force automation
Velocify offer



Delivered by FeedBurner


We appreciate our sponsors: