In this issue:
50 Most Influential in Sales Lead Management Voting almost CLOSED!
The 4 biggest mistakes in managing your sales funnel!
Book Review: Rise of the Revenue Marketer
From Our Humor Department
SLMA Radio Syndicated Player for YOUR Site
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Recently on SLMA Radio
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SLMA Group on linkedin.com
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link
and you will be connected to Sales Lead Management Group. Follow the instructions.
Sales Lead Management Newsletter:
Voting Ends November 30
for '50 Most Influential People in Sales Lead Management'
Nominees can be in Sales, Marketing, Lead Management, Marketing Automation, Lead Generation, Lead Nurtuuring, Lead Scoring/Qualification, CRM and related fields.
The annual election for the '50 Most Influential People in Sales Lead Management' will close November 30. As a reminder, only SLMA members may vote (membership is free).
December 5, winners will be announced.
FROM OUR BLOG:
Al Davidson is the founder of Strategic Sales and Marketing
Many sales people are familiar with the concept of the "sales funnel," with the idea that every sale starts with a large pool of prospects, which are eventually narrowed down by the various steps of the sales process (qualification, presentations, proposals, etc.) leading to a much smaller number of customers who actually decide to buy and close the deal.
A big part of success in managing sales leads is developing a better way to understand and manage your company's sales funnel. Here are a few of the biggest mistakes that small business leaders tend to make in managing their sales funnels -- and ideas on how you can get better results.
Full post >
Author: Debbie Qaqish
Amazon: 4.9 out of 5 stars. See all reviews (7 customer reviews)
Kindle Price: $3.95, Hardcover $19.95, Barnes & Noble $3.95.
Five-Star Review on Amazon. I tried to leave a review on Barnes & Noble, but it was impossible.
Length: 228 pages. Publisher: BookLogix; 1st edition (October 22, 2013)
This is the best marketing book I have read. Ever. Period (real period). Written by Debbie Qaqish, there are ten chapters with contributions from 24 business-to-business marketers, not consultants. Launching with the question, "What are you going to do about revenue?" Debbie takes us on a journey to prove that, with will, there is payoff for marketers and their companies. The times they are a-changing in marketing, and Qaqish is on the forefront of those who know that marketing creates wealth and that there are now systems to prove it. This is not a book that holds all of its central ideas in the first 50 pages, while the other 168 pages exist to make the publisher happy. You have to read it all. With the quotes from 24 marketers, it's a fast read that will hang with you for your career.
Full post >
SLMA RADIO SYDNICATION
Media sites and other interested parties have the opportunity to have the existing 168 programs and 247 senior executive interviews, plus new programs, available on their site. A program is automatically added each week.
Visitors can listen to any of the 168 programs and 247 guests without leaving the host site. There is no cost for adding this content to your site.
The yearly listenership, live and downloaded is running at 14,000 per year. We expect this to jump significantly as each new outlet signs up.
The player comes in four sizes. You can see what it looks like by going to the SLMA http://www.salesleadmgmtassn.com/radio-syndication.htm
Thank you to our first syndication venues:
LISTEN TO OUR NEXT SLMA RADIO SHOW THUR, DEC. 5.
Ruth P. Stevens
Is there really marketing ROI?
with Ruth P. Stevens
AND LISTEN TO RECENT SLMA RADIO GUESTS:
Upcoming shows include:
- November 28: No show - Thanksgiving
- December 5: Is there really marketing ROI - with Ruth P. Stevens
Interested in being a guest on the show?
Contact Jim Obermayer with your ideas.
Guests get embed code to promote their show after airing, pre-show promotion links, and show promotion across all social media venues.
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Get ready for a new community:
The SLMA is getting ready to launch a new community on Google+ as we look for more meaningful discussions. In the near future, we'll begin to host Hangouts on Air with our members and influential people in the Sales Lead Management Community - no infomercials, no pitches - just great discussions with live, streaming video.
Questions: contact Susan Finch or connect on G+