You have a website, perhaps you have a brick and mortar store you want us to fine, perhaps a restaurant. Are your HOURS and link to DIRECTIONS listed on your home page and EVERY PAGE of your site? Make it easy for us to visit you.
This week we are staying with a theme of your business website. The first half of our hour is a replay of last week's MSPRadio with Nate Teplow. Some messages are important enough to state again - even the following week!
If I had a nickel...your website stats, more than just pretty charts
When you log into +Google Analytics , what do you see? If it's neat looking graphs and tables, well, we need to talk. There is some serious intel that you can get from your web stats, stuff that will help you make real business decisions about how to use your website and your online marketing strategy. And nobody knows how to get us set up and on the right track than +David Kutcher .
How salespeople spend their time (spend is the operative word) can make a staggering difference in productivity (code word for ROI) of a sales rep. Jorge Jeffery of Velocify shares the results of data collected from 400 companies and one million sales leads. He tells the SLMA Radio host Jim Obermayer how to double conversion rates, (close more deals) and how to call leads more quickly. All of this comes from their recently released study: The Power of Prioritization.
Many will say channel management has gotten short-shift in the software field where management of reps using CRM systems gets most of the attention. And yet, the management of these channel partners is increasingly important in an increasingly in-personal world. SLMA Radio host Jim Obermayer will interview Channeltivity CEO Jason Jacobs as they discussion Partner Relationship Management (PRM) and ROI benefits.
You Mon Tsang joins Jim Obermayer to discuss why Vocus is a serious challenge to Eloqua's positon in the marketing automation space. When Obermayer approached Vocus about the interview, their response is that they take exception to our title as Vocus representatives feel that they, and not Eloqua, is the leader in the marketing automation space. We'll find out the scoop when we interview Mr. Tsang. After all, their site says that they have more than 16,000 annual subscription customers across a wide variety of industries that use Vocus software.
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link
and you will be connected to Sales Lead Management Group. Follow the instructions.
Welcome to the Sales Lead Management AssociationSM where Marketing Automation is one of our main focuses.
What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:
Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviors. Good demand generation and lead management processes require marketers to respond individually to each prospect in the buying process. However, truly understanding and responding relevantly to buyer interest cannot be done manually. Many companies hire a marketing agency to help them with direct markging, mail marketing, international marketing and email marketing. If you hire a professional direct marketing agency, you want to check out what they specialize in before you sign any type of long-term agreement. Read the rest here >>
Member Benefit - articles below are for our members. Remember, membership is free. members must login to view these articles:
MEMBERS ONLY ARTICLES ON THE TOPIC OF Marketing Automation:
Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".
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The sample "Resources" tab is the heart of the site with
2-3 new articles added each week. Once you join you'll have access to all articles posted for our members.