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SLMA RADIO

SLMA RADIO Broadcast by Sales Lead Management Association

CURRENT week's show:
Your tweets welcome during the live show: #slmaradio
This week's Show:
How Managing Leads for Independent sales channels brings big results!
Managing sales leads has always gotten its biggest visibility for those organizations that have direct sales forces.  But there are advocates that say that managing leads for the independent channel can be just as fruitful and in many cases more so.  In this interview Jim LaBelle of LeadTrack software shares why the right software and the right management of leads for the independent channel can be tremendously productive.  The host for this program is Jim Obermayer.

 

Shows from the past month:

Why would you want convert your audio podcast to video and visa versa?
So you made a video show or tip or guide, but you want to turn it into a podcast. You can do that as a video – depending on your hosting account set up for your podcast station, or you can convert it to audio.

 
How Outsourcing Sales can Increase Revenue 10-20% in 90 to 120 Days
Outsourcing of sales, not just sales lead qualification is growing, so say many of the people SLMA Radio Host Jim Obermayer knows and interviews.  In this SLMA Radio Interview with Jeffery Feuer, president of the Customer Solutions Group, the two of them tackle the subject of how outsourcing can increase sales in 90-120 days.

 
How to avoid CRM implementation failure!
It depends on what report you read, but we know that CRM or sales automation installations are fraught with frustration and failure. It isn't unusual that companies go through 2-3 CRM companies until they has a system that works for everyone. In this interview, host Jim Obermayer, asks Joe Scioscia, VP of Sales at VAI how to avoid common CRM installation failures. Joe Scioscia is a top flight expert on the subject and in 25 minutes he will guide us out of the corn patch maze known as CRM Implementation.

MSP Radio Special Edition for Our Veterans - Thank you for serving.
On Veterans' Day in America, we are publishing a program aired last week hosted by Nate Teplow MSB Radio one of our SLMA Live Programs. We think is worth repeating to SLMA Radio listeners.
 

 

 
Congratulations to the 2011 winners

SPONSOR SPOTLIGHT

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Marketo is an SLMA Sponsor

HubSpot is an SLMA Sponsor

SalesFusion is an SLMA Sponsor

View the List of Winners

 

@SalesLdMgmtAssn:

SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

Welcome to the Sales Lead Management AssociationSM where Marketing Automation is one of our main focuses.

What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:

Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviors. Good demand generation and lead management processes require marketers to respond individually to each prospect in the buying process. However, truly understanding and responding relevantly to buyer interest cannot be done manually. Many companies hire a marketing agency to help them with direct markging, mail marketing, international marketing and email marketing. If you hire a professional direct marketing agency, you want to check out what they specialize in before you sign any type of long-term agreement. Read the rest here >> 

Member Benefit - articles below are for our members. Remember, membership is free. members must login to view these articles:
MEMBERS ONLY ARTICLES ON THE TOPIC OF Marketing Automation:
(PDF) A Marekting Automation Guide to Sales & Marketing Alignment By Active Conversion
SLMA RecommendedLeveraging Marketing Automation for Better Measurement By Jim Lenskold

Symptoms-Structure-Software-Solutions - by Glen S. Petersen

SLMA Recommended(PDF) 2011 B2B Marketing Automation Vendor Selection Report - Published by: Raab Associates, Inc., Courtesy of Neolane

SLMA Recommended(PDF) Lessons Digital – Trenches in the Sales 2.0/Marketing Automation - by Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group

(PDF) Building Use Cases for Implementing…in the Inquiry Generation Category - by Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group

SLMA RecommendedMajor Trends Pushing Marketing Automation Software-by Lauren Carlson, CRM Analyist at Software Advice

(PDF) Taming the Digital Herd-by John Foley

Using an Enterprise Marketing Automation Software System Increases Profitability-by Kristin Hambelton, Neolane

(PDF) Beyond Lead Flow: ENABLING SALES THROUGH MARKETING AUTOMATION-Submitted by Steve Woods for Eloqua

(PDF) Assessing Lead Source Effectiveness - Sales Benchmark Index
Truly Engaging: The New Era of Marketing -by Will Schnabel, Vice President and General Manager of International Markets, Silverpop
(PDF) Automating Demand Generation: The Power of "Factory Thinking" in Sales and Marketing How leading companies are using management techniques, traditionally applied to manufacturing, to optimize and accelerate the demand generation process. - Submitted by Steve Woods for Eloqua

(PDF) The Business Case for Integrated Demand Generation How B2B Marketers Deliver Measurable Results - Elevating Their Companies and Their Careers - Submitted by Steve Woods for Eloqua

 

 

View the full list of resources here >>

Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".


 

Marketing Automation Articles from the SLMA Blog:

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Marketing Automation Headlines from our Membership and Around the Globe:

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Producer, SLMA Radio
Bill Goldsmith Director of Video Production
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor
Paul McCord Book Reviews

 

Sales Lead Management Association<sup>SM</sup> Member

Direct Marketing Association of Northern California

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