Getting visitors to your website isn't difficult, getting them to inquire is another issue. Too many companies struggle with how to turn website traffic into inquiries and then leads. 3,000 visitors a month and three leads won't get it, but few marketing managers know how to solve the problem. In this program, host Jim Obermayer interviews Janelle Johnson, Director of Demand Gen at ACT-On Software as she outlines how to turn visitors into leads.
From the Sales 2.0 Conference, SLMA Radio host interviews Richard Rosen of Rosen Convergence (the branding/direct/digital agency). Richard tells us his interpretation of Generation Z and their mantra of "I want to make a difference and I expect you to do the same."
Pinterest for Business: Hidden Secrets Only the Pros Know
This is THE Pinterest show to watch. +Jeff Sieh, +Susan Finch, +Jessica Dewell,+Lany Sullivan, and I will be diving into the secrets tips the pros use for capturing the power of Pinterest.
We love to read anything Ann Handley writes, now she shares how even we can write better. Ann shares secrets to great content in her latest book, Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content.
Join Susan Finch as she interviews Brigitte Rubidoux Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:
~ What is reputation management?
~ How do we control or respond to negative reviews?
~ How can we prevent negative reviews - or at least cut them WAY back?
~ Who is most likely to review your business and sully your reputation?
~ Who can help you BUILD it up?
By definition, the sales funnel appears to be the domain of the sales department, but in the past few years enlightened marketers have realized that the sales funnel is one of their most useful tools to understand and control marketing. In this interview, Andy Paul, Author of Zero Time Selling makes the case for the importance of using the sales funnel as marketer's most fundamental tool in controlling marketing spending on promotions that work.
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link
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Welcome to the Sales Lead Management AssociationSM where Marketing Automation is one of our main focuses.
What is marketing Automation? If you are wondering if you are in the right place, here's the definition of Marketing Automation as defined by one of our sponsors, Eloqua:
Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviors. Good demand generation and lead management processes require marketers to respond individually to each prospect in the buying process. However, truly understanding and responding relevantly to buyer interest cannot be done manually. Many companies hire a marketing agency to help them with direct markging, mail marketing, international marketing and email marketing. If you hire a professional direct marketing agency, you want to check out what they specialize in before you sign any type of long-term agreement. Read the rest here >>
Member Benefit - articles below are for our members. Remember, membership is free. members must login to view these articles:
MEMBERS ONLY ARTICLES ON THE TOPIC OF Marketing Automation:
Some companies may confuse their need for guerilla marketing versus the need for affiliate marketing, b2b marketing and digital marketing. They are not always interchangable, and actually, rarely are. But, they can all be necessary to achieve your oald for lead generation and a successful mail marketing or direct mail marketing campaign. You should truly explore some of the experts in this field and their reputations. Talk to their clients, find out from their competitors the best questions to ask to help you narrow down your resources and potential marketing agency. If you're going to invest, you want to spend the extra time BEFORE you come up with your plan. It's costlier to do it after the fact as you are facing a big, "DUOH!".
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The sample "Resources" tab is the heart of the site with
2-3 new articles added each week. Once you join you'll have access to all articles posted for our members.