5:00 - 6:00: REPLAY: Edgy Ideas for Marketing Managers
SLMALive: Ears, not Eyeballs
Just getting eyeballs on your site was the rage, yesterday. Today it's about getting people to listen to
your message, for hundreds or even thousands of listening hours. Forget paying $10 a click for a 75%
abandon rate and a minute or two on your site. Forget about $5K-$20K for webinar attendance of 100
people. Get your own internet radio listeners for $.50 cents to $2 per listener hour!
SLMALive is an online B2B radio network that gives companies the opportunity to produce their own
shows and native commercials to help increase their authority as experts. SLMALive shows are a content
creation machine for the program hosts. They do this through customer interviews, panel discussions,
rants and case study interviews.
Then use your 30-minute SLMALive internet radio program to repurpose content for blogs, newsletters,
white papers, testimonials, website content, YouTube, Google +, home page (player with program lists),
email blasts, interviews, articles, webinars, transcripts, tweets, and text or voice snippets taken from the
program recording. You can even syndicate your program to other sites. This is hot.
Do you have something to talk about? Is your company THE expert on your topic or industry? Use
SLMALive's internet radio network to reach decision makers cost effectively.
Learn more here about how you can have your own show on the SLMALive network. Call Ron Goodman
T. 510.471.3874, C.510.708.1276.
SLMA Radio co-host Susan Finch will be talking with Jessica Dewell, Chief Purposer/Founder of RedDirection.com. As much time as she and Susan both spend networking online, they haven't forgotten the art of networking in person, how to behave at learning events, networking events and social business events. Let's start with the card crammer - you know that person - you may be that person. We're going to be talking about THOSE people and so many more like them that make you cringe.
SLMA Radio Host Jim Obermayer interviews Andy Paul, author and founder of Zero Time Selling. So my question after meeting the author and downloading the book from Amazon as a Kindle version is, what makes this different than any of the other 50+ books on selling I have read and reviewed?
SLMA Radio Host Jim Obermayer interviews the father of modern database marketing, Vin Gupta. The interview ranges from how modern database marketing came about to exactly how to avoid getting ripped off by supposed database suppliers. Vin has never strayed far from his roots as a marketer.
The premise is that millions of dollars are spend on lead generation and 75-90% of all inquiries are not followed-up. This means 75-90% of the marketing dollars are wasted and there are huge opportunity loses when sales fails to talk to potential buyers. SLMA Radio Host Jim Obermayer interviews Nick Hedges, CEO of Velocify.
This week's guest was Shelly Kramer of V3 Integrated Marketing. This show is NECESSARY for any company that has a marketing and sales team, does advertising, is on social media and attends conferences or any combination of the above. Do not miss this priceless list of recommendations, ideas and strategies covered by Shelly with SLMARadio co-host, Susan Finch