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SLMA LIVE: Programs in the Business to Business Arena

SLMA RADIO Broadcast by Sales Lead Management Association

Listen Live at 10am-1:30pm PST on Thursdays Sales Lead Management Association (SM)

Clicking below will play the shows that are on now.

Your tweets welcome during the live shows: #slmalive

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SLMALive: Ears, not Eyeballs

Just getting eyeballs on your site was the rage, yesterday. Today it's about getting people to listen to your message, for hundreds or even thousands of listening hours. Forget paying $10 a click for a 75% abandon rate and a minute or two on your site. Forget about $5K-$20K for webinar attendance of 100 people. Get your own internet radio listeners for $.50 cents to $2 per listener hour!

SLMALive is an online B2B radio network that gives companies the opportunity to produce their own shows and native commercials to help increase their authority as experts. SLMALive shows are a content creation machine for the program hosts. They do this through customer interviews, panel discussions, rants and case study interviews.

Then use your 30-minute SLMALive internet radio program to repurpose content for blogs, newsletters, white papers, testimonials, website content, YouTube, Google +, home page (player with program lists), email blasts, interviews, articles, webinars, transcripts, tweets, and text or voice snippets taken from the program recording. You can even syndicate your program to other sites. This is hot.

Do you have something to talk about? Is your company THE expert on your topic or industry? Use SLMALive's internet radio network to reach decision makers cost effectively.

Learn more here about how you can have your own show on the SLMALive network. Call Ron Goodman T. 510.471.3874, C.510.708.1276.


Show Lineup:

10:00 - 10:28: SLMA Radio: Edgy Ideas for Marketing Managers
10:30 - 10:58: SLMA Radio: Enlightening Sales Management
11:00 - 11:28: MSP Radio Brought to you by Continuum
11:30 - 11:58: Leadspace Radio
12:00 - 12:58:Talent Talk with Chris Dyer
1:00 - 1:28:     Branding Business with RiechesBaird
5:00 - 6:00:     REPLAY: Edgy Ideas for Marketing Managers



Thur 10am & 5pm
Thur 11:00 am PST
Thur 11:30




SLMA RADIO Broadcast by Sales Lead Management Association

Listen Live at 10am PST, Replay at 5pm on Thursdays Sales Lead Management Association (SM)

Your tweets welcome during the live show: #slmaradio
Or get the app for iPhone

iTunes PodcastPreview our podcast channel on iTunes here.


This week's show:
How to get an accurate database without getting ripped off.
SLMA Radio Host Jim Obermayer interviews the father of modern database marketing, Vin Gupta. The interview ranges from how modern database marketing came about to exactly how to avoid getting ripped off by supposed database suppliers. Vin has never strayed far from his roots as a marketer.
Sales Managers Suck at Taking Responsibility
The premise is that millions of dollars are spend on lead generation and 75-90% of all inquiries are not followed-up. This means 75-90% of the marketing dollars are wasted and there are huge opportunity loses when sales fails to talk to potential buyers.  SLMA Radio Host Jim Obermayer interviews Nick Hedges, CEO of Velocify.


Shows from the past month:
Why an Integrated Marketing Strategy is More Important Now Than Ever
This week's guest was Shelly Kramer of V3 Integrated Marketing. This show is NECESSARY for any company that has a marketing and sales team, does advertising, is on social media and attends conferences or any combination of the above. Do not miss this priceless list of recommendations, ideas and strategies covered by Shelly with SLMARadio co-host, Susan Finch
Watch this episode | Download this episode (right click and save)


How to take lead generation the in-house and achieve measurable results
Host Jim Obermayer will Interview Jenny Vance, co-founder and president of LeadJen and tackle subjects such as:
  • Why do internal lead generation staffs so often fail?
  • What kind of process needs to be in place to improve the outcomes of lead generation?
Listen to this episode | Download this episode (right click and save)


Is branding dead in a digital world?
SLMA Radio host Jim Obermayer interviews Bart Young of the Young Company, which has roots as the oldest agency in the LA area. The interview will focus on the role of branding in a digital world. While the Young Company offers the full array of digital services, branding is part of its services as it has been for over sixty years. Bart gives us his opinion as he defends branding as an important task for every client.
Listen to this episode | Download this episode (right click and save)


Crisis Communications: Flight or Fight plan with Linda Zimmer
SLMA Radio Co-Host, Susan Finch tackles this critical topic: A crisis communications plan is critical for all businesses. When you are in crisis is too late. Join me as we hear from Marketing Communications Expert, +Linda Zimmer . Linda is person to follow, know and learn from. 
Embed | Download this episode (right click and save)


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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 


Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Director of SLMA Radio
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor


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