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SLMA RADIO

SLMA RADIO Broadcast by Sales Lead Management Association

CURRENT week's show:
Your tweets welcome during the live show: #slmaradio
 
This week's shows:
10:00: First Chief Content Officer talks about ridiculously good content.
We love to read anything Ann Handley writes, now she shares how even we can write better. Ann shares secrets to great content in her latest book, Everybody Writes, Your Go-To Guide for Creating Ridiculously Good Content.

 

10:30: Reputation Management: It's more than reviews on Yelp!
Join Susan Finch as she interviews Brigitte Rubidoux Director of Marketing and Joe Ibanez, Director of Sales for Reputation Impression. They will be discussing:
~ What is reputation management? 
~ How do we control or respond to negative reviews? 
~ How can we prevent negative reviews - or at least cut them WAY back? 
~ Who is most likely to review your business and sully your reputation? 
~ Who can help you BUILD it up?
 
Shows from the past month:
10:00 Why smart marketers don't avoid the sales funnel, and dumb ones do!
By definition, the sales funnel appears to be the domain of the sales department, but in the past few years enlightened marketers have realized that the sales funnel is one of their most useful tools to understand and control marketing.  In this interview, Andy Paul, Author of Zero Time Selling makes the case for the importance of using the sales funnel as marketer's most fundamental tool in controlling marketing spending on promotions that work. 
10:30 Jenny Vance and her company LeadJen for an ROI Report
Not every company can truly articulate an ROI story.  Hear Jenny Vance, CEO from LeadJen nail down how LeadJen gives a return on Investment from her clients.
 
10:45 Stu Heinecke with a discussion of his new book: Big Fat Beautiful Head
Do you enjoy reading cartoons? You're not alone. 
Editorial readership surveys show they're almost always the best read and remembered part of magazines and newspapers. But how do the cartoonists do it? 

 

Is traditional direct marketing dead?
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead?  Of course, he says it isn't, and with good reason, but the naysayers are out there.  Huey says direct marketing is stronger than ever and is more accountable than most programs.  Hear what he has to say and learn why direct is more direct and profitable than ever in this interview with SLMA Radio host Jim Obermayer.
 
Time to get a REAL head shot and lose the selfies or outdated images: Helpful tips for men and women.
A headshot starts way before the headshot. There is planning, prep and research to find the right studio to take it for you. What to wear, accessories, pose and more. The tips below assume you are not having to wear a uniform. Also, if you are appearing, speaking, etc. you'll want to provide an image as soon as you accept so that the intern doesn't do a Google search and end up with something outdated, embarrassing or not even you. I've done it several times for radio guests that don't seem to think they need to provide a headshot because it's RADIO.

 

 

 

 

 

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@SalesLdMgmtAssn:
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SLMA Group on linkedin.com


The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
Click on this link linkedin
and you will be connected to Sales Lead Management Group. Follow the instructions.

 

Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.

What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.

Member Benefit - articles below are for our members. Remember, membership is free.
MEMBERS ONLY ARTICLES ON THE TOPIC OF CRM:
(PDF) Sales Force Optimization: A Self Assessment - by Glen Peterson Competitive Performance
Lessons Learned from the Trenches: The 4 Biggest Challenges to a Successful Customer Relationship Management (CRM) Software Implementation - by Mark Freeman The Velos Group
SLMA Recommended CRM - "One Size" Fits No One. - by Kevin Buckley, Salesnet.com
Improving Sales Effectiveness- by Kevin Buckley, Salesnet.com
Sales Force Automation - by Gilber E. Cargill Cargill Consulting Group, Inc  
Implementing a Successful Solution Selling System - by Phil Nasser, President, Sales Productivity Institute
Create a Communications Powerhouse with your Sales Force Automation/Customer Relationship Software - The Velos Group
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories

SLMA Recommended From Poor to Perfect: 6 Steps to Launching a New CRM Application - by Patrick R. Cahill, Wellesley Hills Group

If your company is so unique, why is your Sales Force Automation software still "One size fits all?"- By Mark Friedman, Partner, Cerius Consulting Group
(PDF)Increasing SFA/CRM Software Adoption Among Your Sales Force - The Velos Group
SLMA Recommended (PDF) Sales Software - How To Determine If It's Pushing You Forward Or Holding You Back- by Patrick Cahill: Senior Associate, Wellesley Hills Group
(PDF)So, You're a Small Company and Don't Think Sales Lead Management and Sales Force Automation is for you? - by The Velos Group

 

View the full list of resources here >>

 

CRM Articles from the SLMA Blog:

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Customer Relationship Management (CRM) Headlines from our Membership and Around the Globe:

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Sales Lead Management AssociationSM Membership is Free!

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.  

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation. 

When you join, there will be no meetings or dues, only access to information and a panel of sales lead management experts who can help you solve difficult sales lead management issues you are facing. 

Regards,

Sales Lead Management AssociationSM

James W. Obermayer CEO and Executive Director
Mark Friedman Executive Vice President
Susan Campanale Vice President of Marketing and Membership
Ronald P. Goodman VP Business Development 
Christel Hall Director of Public Relations
Will Crist Director of SLMA Radio
Paul Roberts Producer, SLMA Radio
Bill Goldsmith Director of Video Production
Susan Finch Director of Online Services and Marketing
Stu Heinecke Contributing Editor
Paul McCord Book Reviews

 

Sales Lead Management Association<sup>SM</sup> Member

Free trial of VanillaSoft lead Management Software for Inside Sales Teams

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