You Mon Tsang joins Jim Obermayer to discuss why Vocus is a serious challenge to Eloqua's positon in the marketing automation space. When Obermayer approached Vocus about the interview, their response is that they take exception to our title as Vocus representatives feel that they, and not Eloqua, is the leader in the marketing automation space. We'll find out the scoop when we interview Mr. Tsang. After all, their site says that they have more than 16,000 annual subscription customers across a wide variety of industries that use Vocus software.
Jim Obermayer interviews New Business Strategies' President, Christine Crandell for a discussion on ROI. New Business Strategies is a business strategy consulting firm focused on helping B2B technology companies build profitable, sustainable customer relationships. We help clients create larger and more predictable revenue pipelines by understanding the customer's lifecycle, expectations and decision-making process and aligning the organization with its customers.
Howard Sewell has opinions, driven by expertise And experience, that few have. Jim Obermayer, SLMA Radio host will interview Howard and discuss the criteria for a company considering implementing a marketing automation system. It isn't for everyone but everyone should know why7 or why not it makes sense for them. You'll learn:
What are the key criteria that make a company an ideal candidate for marketing automation?
How should a company prepare to make sure they get the most from marketing automation?
Where do companies fall short with marketing automation? What are the pitfalls to avoid?
Realistically, what are the necessary resources a company needs to be successful with marketing automation?
What's the best way to choose a marketing automation solution? What should companies look for?
Tim Ash, noted author and conversion rate champion, tackles a subject that is a catastrophic failure for 95% of the companies that publish a web site, which is almost everyone. Or, everyone that counts. What earthly good does it do to have 5,000 visitors a month and ten leads? The host, Jim Obermayer interviews Ash and asks why companies go 99% there in building a web presence and leave off the 1% that will give them 90% of their success: website conversions that turn into sales leads. This is a can't miss show.
In this fast-paced interview, VP of Marketing Eric Quanstrom makes the thoughtful, bold statement, that of all the CRM systems, only Pipleliner CRM is a serious challenger to SalesForce dominance in the CRM space. Eric contents it is their entire entrepreneurial approach that will be welcomed by salespeople and copied by other CRM companies as the future of CRM.
His focus: How do we increase the performance to increase the output of sales organizations? To achieve that, 10 years ago, he started his own firm completely focused on accelerating sales performance and sales management. Jim asked, "How do you increase output?" since THAT is his primary statement of value that he will increase output.
Join +Stephan Hovnanian and Susan Finch as they have an enlightening important conversation with our featured expert, +Mike Blumenthal to talk about a website's local presence and what business owners need to know. We'll also get into some unravel issues that come up.
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Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.
What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories
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