SLMA Host Jim Obermayer interviews Jeff Ogden, Host of Marketing Made Simple TV a popular and syndicated TV show. Not just a podcast this program has real followers as Jeff reaches out in a new media that every marketer should know about.
The SLMA has a Group on Linkedin, the premier business networking site. As a member of the SLMA you are invited to join.
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Welcome to the Sales Lead Management AssociationSM where CRM is one of our main focuses.
What is CRM? If you are wondering if you are in the right place, here's the definition of CRM. The world is filled with so many acronyms, we all take it for granted that others know of which we speak when we toss out this industry alphabet soup in conversation. Simply put, CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Proven CRM success See what over 67,900 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information. CRM success stories
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