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About
the Authors
RANDY HINES
is a professor in the Communications Department at Susquehanna
University. He has received three professor of the year awards
during his 25-year teaching career. His doctorate is from Texas
A&M in public relations, a profession in which he has obtained
universal accreditation (APR). He has a B.A. and an M.A. in
journalism from Kent State University. He also earned an M.Div.
at Bethel Theological Seminary.
Prior to joining Susquehanna in
2002, he taught in the University of North Carolina system,
where he served as chair of the Mass Communications Department
at UNC-Pembroke.
He has also taught at East
Tennessee State University and Kent State University. He has
been active in the American Advertising Federation, starting a
chapter at ETSU where he also served in the local AAF
professional chapter, holding several positions, including first
vice-president.
His consulting work has included
such clients as: American Water Heater Company, Creative Energy,
Doe River Gorge Conference Center, Duke University, Eastman
Chemical, Georgia Press Association, Hotel Günther, Johnson City
Medical Center, Mid-Atlantic Newspaper Advertising Marketing
Executives, New England Newspaper Association, Nuclear Fuel
Services, Siemens, Sire Advertising, Tennessee Press Association
and Wyoming Press Association.
He publishes articles in various
consumer, professional and academic publications. Since 1993 he
has written monthly columns for 20 state press associations. He
is also a regular columnist for the Southern Newspaper Press
Association.
He is lead co-author of
The Writer’s Toolbox: A
Comprehensive Guide for PR and Business
Communication (Kendall/Hunt, 2005). He also
co-authored Feeling at Home in God’s Family
in 2006 with Dr. Stewart Brown.
Locally, he provides pro bono
services for regional nonprofits and serves as copy editor of
Susquehanna Life Magazine.
ROBERT LAUTERBORN
is the James L. Knight Professor of Advertising in the UNC-Chapel
Hill School of Journalism and Mass Communication, a
distinguished chair made possible by a million-dollar grant from
the Knight Foundation “to improve the teaching of advertising.”
Bob is a co-author of the
best-selling book Integrated Marketing
Communication: Pulling It Together and Making It Work
(NTC, 1993), now translated into 13 languages.
Prior to joining academia,
Lauterborn was Director of Marketing Communication & Corporate
Advertising for International Paper worldwide. He also spent 16
years with General Electric, principally in creative functions.
As creative director of GE’s 400-person house agency, he
developed the FOCUS approach to improve creative performance and
consistency across the group’s 15 U.S. and overseas offices.
In 2004, he was named
“Advertising Educator of the Year” by Advertising Club of the
Triangle, which set up two scholarships in his name, and in 2005
he received the Silver Medal Award, the American Advertising
Federation’s highest honor.
Always active in the industry,
he has been vice chairman of the Association of National
Advertisers, chairman of the Business Marketing Association
International and the Business Advertising Research Council, and
a board member of several organizations, including the
Advertising Research Foundation.
In 1999, he was presented with
the G.D. Crain, Jr. Award (named after the founder of
Advertising Age) for “lifetime contributions to the development
and improvement of business marketing,” and inducted into the
Business Marketing Hall of Fame.
Over the past dozen years, he
has consulted or conducted seminars and workshops for more than
50 organizations in 21 countries on five continents, including
IBM, General Motors, ExxonMobil, Hewlett Packard, Monsanto,
AT&T, Bank of America, BASF, Kellogg’s, Eli Lilly and Philips. |
