About Us

Sales Lead Management Association Mission Statement

The Sales Lead Management Association (SLMA) has been formed because Sales Lead Management is a basic business process that cannot be ignored simply because it crosses the line between sales and marketing.  We will provide information for members who want to manage their sales inquiries in a more efficient manner. 

The SLMA will provide best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return.  Combined with helping companies develop best-in-class Sales Lead Management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, we believe that those companies that refine their systems will experience both a competitive advantage and more predictable revenues.

The Sales Lead Management Association (SLMA) has been founded by James Obermayer, President of Sales Leakage Consulting, Inc., of Villa Park, Ca, and Mark Friedman, President of The Velos Group, Inc. of Tustin, CA.

Questions concerning the following should be directed to the appropriate person:

Education Advisory Committee

Sales Lead Management Association Advisory Board

The Sales Lead Management Advisory Board is comprised of people who understand the discipline of sales lead management. The SLMA is looking for additional advisors from a contact center, one or more CRM Software companies and managers at companies who have risen to the challenge of managing inquiries. Members of the Advisory Board are asked for their opinions on various subjects. They must be open to hearing from people who have issues and may ask for their advice. They may contribute content to the Sales Lead Management Association web site.  There will be no compensation just the occasional satisfaction of helping companies manage their inquiries in the most professional manner. Advisory Board Members are asked to serve a minimum of one year.

Requirements of an Advisor to the Board Member

Quarterly Calls.  At least quarterly phone calls with SLMA management
Contributions.  Contributions as an author for the SLMA site.
Expert. Willingness to be listed as an expert on the Ask the Experts page.
Committee.  A willingness to serve on an SLMA committee as the association grows.  We expect in the near future that we will form new committees to make recommendations for the different aspects of lead management.

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