About Us

Company Background

The Sales Lead Management Association was founded by James W. Obermayer, Susan A. Campanale and Mark L. Friedman.

• The site officially launched on October 1, 2007 and serves the Sales Lead Management community.
• The company is privately held and has a diversified business model with revenues coming from sponsors, display advertising, the SLMA Radio Program, Sponsored Webinars, and Newsletter Advertising, Industry Leaders Links, Speaker’s Directory, Case Studies, Blog, etc.

SLMA Facts

• Education: The SLMA education is divided into two categories: B2B and B2C.
• There are approximately 300 articles from 60 authors on the SLMA site.
• News: industry news about sales lead management is posted daily to the home page.
• SLMA Radio Interview industry CEO's or CMO's each program.
• Membership is approximately: 26% from c-level titles, 17% from marketing, 19% miscellaneous, 9% managers, 21% sales management, 1% academics, 1% agencies, 3% analysts, 3% Consultants .
• In the 12 months ending December 31st, the SLMA had 39,157 (26%) unique visitors, 149,410  total visitors and 367,669  pages viewed.
• Membership on December 31, 2011 totaled 4301 members.
• Membership in the SLMA is free.
• Membership is divided between B2B, B2C and academic members.

Worldwide Membership

• 87% of the SLMA membership is in the United States, 13% spread around the globe.
• SLMA Linkedin is a closed membership/discussion group with  2502 members on Feb 1, 2012

Business Visibility

• The SLMA sponsors the Sales Lead Management Week which will occur Oct 15-19th,  2012.
• The SLMA publishes a monthly newsletter to over 2,500 of its members and also a blog. It has published 3999 plus tweets (business/education).
• Each year the SLMA sponsors an election for the 50 Most Influential People in Sales Lead Management (Oct 1st, 2012) and it also sponsors a nomination program for the 20 Women to Watch in Sales Lead Management (January 1st 2012). See the nomination page .

Sales Lead Management Association Advisory Board

The Sales Lead Management Advisory Board is comprised of people who understand the discipline of sales lead management. The SLMA is looking for additional advisors from a contact center, one or more CRM Software companies and managers at companies who have risen to the challenge of managing inquiries. Members of the Advisory Board are asked for their opinions on various subjects. They must be open to hearing from people who have issues and may ask for their advice. They may contribute content to the Sales Lead Management Association web site.  There will be no compensation just the occasional satisfaction of helping companies manage their inquiries in the most professional manner. Advisory Board Members are asked to serve a minimum of one year.

Requirements of an Advisor to the Board Member

Quarterly Calls.  At least quarterly phone calls with SLMA management
Contributions. Contributions as an author for the SLMA site.
Expert. Willingness to be listed as an expert on the Ask the Experts page.
Committee.  A willingness to serve on an SLMA committee as the association grows.  We expect in the near future that we will form new committees to make recommendations for the different aspects of lead management.

Guidelines & FAQs for Submitting an Article, White Paper, eBook, or Podcast

The SLMA accepts articles from authors for publishing in the Resources Section of the SLMA site.   You may submit your original work for consideration   The term article in the following guidelines is meant to include all forms of published work including podcasts.  Please read the following guidelines.

• We request educational work and not advertisements. 
• The SLMA does not charge for the placement of articles. white papers, ebooks or podcasts on the site.
• SLMA editors will not edit or correct copy.  It is your work.  If corrections or replacements are requested there is a $100 fee.
• An author must be a member of the SLMA.
• The article must be authored by a person (not a company).  This includes white papers.
• The author’s name must appear under the title of the article or in a prominent place in a white paper or eBook.
• By submitting an article to the SLMA the author implies that he or she has the right to publish it.  
• The work may have been previously published in another publication or site, but you must have the right to republish it on the SLMA site.  It is your responsibility as the author or the placement agency.
• Submissions are required to be in a Word file.  We reluctantly accept PDF’s.
• All material must be available for viewing on the SLMA site.  We will not accept links for articles which take members off the SLMA site.
• There is no limit to the length, but we do not accept articles under 200 words.
• There must be information “About the Author” at the end of the article.
• We request that the author’s contact information (company or educational institution) be included at the end of the article.  Email, website, phone number.   Photos of the author will be published with the article if submitted. 
• If the SLMA receives a complaint about the original nature of the work or product claims we will take it off the site until the dispute is resolved. 
• If after the article is placed and you request a change in the article for any reason a $75 editorial fee will apply.    This includes edits or any kind (typos) changes in authorship, etc.
• The SLMA reserves the right to accept or not accept an article without comment.
• Certain articles may obtain an “SLMA Recommended” designation.  This will be done without notice or explanation.

We appreciate our sponsors:

• Applied DM Research, Inc.
• CartoonLink, Inc.
• ClickPoint Software
• Direct Marketing Partners
• eti Sales Support
• Event Technologies
• Exceed Sales
• The Hill Group
• HubSpot

• ITN International
• Invenio Solutions
• InterlinkOne
• LeadLife
• LEADMASTER
• New Business Strategies
• PointClear, LLC
• Sales Benchmark Index
• SalesFUSION

• Sales Leakage Consulting
• Sandler Training
• SmartLead/AdTrack
• TreeHouse Interactive
• Validar Inc.
• The Vanella Group
• VanillaSoft
• The Velos Group, Inc.
• Vorsight